Marketing Manager (Mobile Apps) at Stellar Human Resource Solutions

Responsibilities :

• Help onboard new acquisitions and develop new marketing strategies for the emergency hailing app.
• Create and execute brand development and growth strategies for our subscription app businesses.
• Develop funnels and KPI tracking for the app to evaluate and optimize performance to maximize subscription growth.
• Manage and scale our analytics.
• Establish CRM (push, email, in-app) marketing functionality to drive engagement, upsells and greater retention.
• Cross functionally collaborate with product, design, QA, tech and ads to elevate and grow our businesses.

Requirements :

• 5+ years of experience in product marketing for mobile apps or web technology products.
• Deep knowledge of the mobile app marketing tech stack, including push notifications, app install attribution, analytics platforms, deep linking, ASO, subscription, and email.
• Excellent written and oral communication skills, you understand and empathize with users and know what they want and why our products create value for them.
• Eye for brand building, establishing brand loyalty and trust and designing key screens and ad creative to build relationships and drive conversion.
• Strong influencing and leadership skills; effective cross-functional collaborator and project lead, especially able to work with technical teams to build out our marketing tech stack.
• Desire to be a part of an early-stage team and work with urgency and high attention to detail in a startup environment.
• A passion for mobile apps