Marketing Manager - Re - Advertisement at CFAO Motors Kenya limited (Formerly Toyota Kenya)

We are seeking to recruit a qualified, passionate and self-driven candidate to fill the vacant position of Marketing Manager, reporting to Managing Director and based at our Head Office, in Nairobi. The purpose of the role of Marketing Manager is to formulate and implement an innovative marketing strategy to increase the visibility of the CFAO Motors Kenya brands, in order to grow the market share in Spare parts, vehicle Sales and Service. Additionally, the position coordinates the marketing activities to enhance efficiency and effectiveness in the delivery of service to our customers.

The ideal candidate should have knowledge of relevant legislations related to the motor industry, sound knowledge of various marketing principles and good analytical skills. He/she should have the ability to use email campaigns, blogs, forums and social media experience to generate leads and has in-depth understanding analytics and measurement of return on investment (ROI).

Main responsibilities for the role include;

Managerial/Supervisory

• Coordinate the development and implementation of marketing strategies for CFAO Motors Kenya brands (Hino, Yamaha and Toyota, Winpart, Automark and Suzuki) in line with the overall strategic objectives of the company to facilitate achievement of sales targets for the brands
• Coordinate the marketing budget for all brands to ensure the allocation of sufficient funds for successful implementation of the marketing strategy
• Monitor and control the utilization of the marketing budget in order to support efficiency in the management of costs at CFAO Motors Kenya
• Develop and implement marketing policies and procedures to ensure adherence to CFAO Motors Kenya guidelines and quality standards
• Coordinate the development of marketing plans for the CFAO Motors Kenya brands to ensure the successful implementation of the marketing strategies for all the brands
• Initiate and nurture relationships with all stakeholders to ensure to support the growth of the CFAO Motors Kenya customer base
• Coordinate marketing campaigns with sales activities to create synergies between marketing and sales
• Coordinate channel marketing strategies and activities to enhance the awareness of the CFAO Motors Kenya brands for increased sales.
• Coordinate the development and implementation of the social media strategies for all the CFAO Motors Kenya brands to create an online presence of the brands, and to ensure alignment with the overall business strategy
• Monitor customer engagement in the social media platforms for all the CFAO Motors Kenya brands to enhance the customer experience for the Toyota customers
• Develop and implement a framework for reporting on the return on investment for the various marketing initiatives undertaken by CFAO Motors Kenya to ensure timely adjustments on marketing strategy are done for maximum impact
• Coordinate internal communication of marketing objectives to ensure all relevant internal stakeholders are well informed for the department to be fully internally supported

Operational Responsibilities

• Coordinate the update and marketing of the CFAO Motors Kenya website to enhance visibility and traffic in support of e- commerce and brand awareness
• Coordinate brand surveys as well as market intelligence and feedback
• Coordinate the contracted marketing agencies to ensure effective service delivery.
• Review and submit reports on the implementation of the marketing strategies and work plans
• Guide the team in the development of marketing and promotional materials
• Oversee preparation for and roll out of new product launches to meet set targets
• Supervise the development of marketing concepts and brand offering to deliver a superior purchasing experience to CFAO Motors Kenya customers for enhanced customer acquisition
• Conduct periodical reviews of the marketing plans to ensure the plans are aligned with the corporate CFAO Motors Kenya marketing strategy

Knowledge, Skills & Experience

Minimum level of academic and professional qualification required to perform effectively in the role

• Bachelors’ Degree in a Marketing, Business administration or related field from a recognized University
• Post Graduate Degree/Diploma in Marketing
• Certification in Strategic Management and Leadership

Minimum level of experience required to perform effectively in the role

• Ten years working experience in a relevant field from a reputable organization
• Experience in developing and implementing business development strategy