Marketing Officer at Africa Management Solutions Limited (AMSOL)

The successful candidate will be responsible for promoting healthcare services, strengthening stakeholder relationships, and supporting strategic growth through innovative marketing and community engagement activities.

Key Responsibilities

• Develop and implement marketing and business development plans aligned with the hospital's strategic objectives.
• Promote the hospital's clinical services, specialized programs, and health packages to target markets.
• Coordinate digital marketing activities, including website updates, social media, email campaigns, and online advertising.
• Organize and participate in health awareness campaigns, medical camps, exhibitions, and community outreach programs.
• Build and maintain relationships with corporate organizations, insurance providers, referring physicians, NGOs, and government agencies.
• Identify new business opportunities and partnerships to increase patient referrals and revenue.
• Conduct market research to identify healthcare trends, customer needs, and competitor activities.
• Develop promotional materials, including brochures, flyers, newsletters, and presentations.
• Coordinate media relations and support public relations initiatives to enhance the hospital's reputation.
• Monitor marketing campaign performance and prepare reports on key marketing metrics.
• Support customer service initiatives by collecting and analyzing patient feedback to improve service delivery.
• Assist in organizing hospital events, conferences, and stakeholder engagement activities.
• Ensure all marketing activities comply with healthcare advertising regulations and ethical standards.
• Manage the marketing budget efficiently and monitor return on investment (ROI) for campaigns.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
• Professional certification in Marketing or Digital Marketing will be an added advantage.
• At least 2–3 years' experience in marketing, preferably within the healthcare sector.
• Experience in digital marketing, branding, and business development is highly desirable.