Marketing Operations Manager at Flexi-Personnel

Responsibilities

Marketing Operations

• Build strategy for the respective digital marketing channel across the markets
• Liaise with publishers to make sure we have the optimal account structure in place and follow best practice when it comes to ecommerce and local trends
• Manage the digital marketing budget for the assigned countries for the respective digital marketing channel
• Optimize the performance of campaigns on a daily basis to achieve the business KPIs
• Run campaigns with strict KPI optimization (CAC, conversion rate, revenue)
• Work closely with the creative team to give feedback and guidance on the performance on creatives
• Create the monthly and yearly strategy by country for the respective digital marketing channel
• Liaise with the assigned market and act as the point of contact for respective digital marketing channel
• Have weekly and monthly calls with the markets to share channel performance
• Work with markets to help them achieve the targets and business objectives
• Run and execute BLS surveys for markets on digital marketing channels
• Create and share detailed reports as per the needs of the market
• Train and update the markets on the latest trends on digital marketing channels
• Share best practice across the markets

Channel and budget responsibilities

• Manage the budget in excess of Millions of USD and optimize the spends
• Manage and execute the campaigns on the respective digital marketing channel
• Manage the budget on the designated channel(s) efficiently
• Optimize the campaigns on daily basis based on the business KPIs
• Have a deep understanding of the respective digital marketing channel and its capabilities for performance using different formats and targeting options
• Align and own the targets of channel on KPIs like CAC, MCIR, revenue and orders
• Have weekly calls with publishers to improve the performance

Human capital responsibilities

• Lead team of digital marketing analysts and develop their skills
• Hire new team members in the digital marketing team
• Guide the team members and do evaluations and reviews

Definition of Success

• Measured by KPIs against the targets (placed orders, GMV, new customers, CAC – as per the KPI glossary for digital marketing)

Qualifications

• Bachelor’s degree in Marketing or relevant/related course
• Master’s degree an added advantage
• Search/display/paid social channel experience (depending on the channel to be managed)
• Web and App Analytics
• Reporting and data visualization tools
• English (Full professional proficiency – Required)
• Arabic (Professional efficiency – Advantage)
• Around 3-4 years in e-commerce or other performance-based digital pure players
• Having managed performance-based social / search / display campaigns
• Clear demonstration of performance and business growth, i.e. results like incoming orders, GMV, new customers, CAC, CPO etc.