Marketing Executive at Mzuri Sweets Ltd

Responsibilities

• Participate in the development and implementation of effective marketing communication campaigns Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Oversee the execution of marketing campaigns, events and campaigns as briefed
• Monitor progress of campaigns using various metrics and submit reports of performance Monitoring ongoing campaign spend against the budget, keeping accurate records and
• highlighting where variances occur. Producing an accurate summary of total spend at the end of a marketing & branding campaign.
• Maintain relationships with vendors- Agencies and material suppliers Writing and producing marketing & branding collateral, including brochures, letters, emails and websites
• Understanding the product and customer profile and write thorough specs for each.
• In collaboration with our in-house designer, plan and execute digital marketing campaigns including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence

Qualifications

• At least 3 years’ relevant experience Brands and Digital Marketing
• A Bachelor’s degree in Marketing, Business Administration or relevant discipline or a Diploma in the same coupled with experience.
• Good Knowledge of latest digital marketing trends
• Proven success in Content Creation that will pull the targeted audience to the brand and for the audience to effectively engage
• Proven success in the implementation of effective Search Engine Optimization & Search Engine Marketing to support all levels of digital marketing
• Creativity and commercial awareness