Principal Marketing Officer at Uasin Gishu County Government

Requirements for appointment:-

• Bachelor’s degree in Marketing, Business Administration (Marketing option), Commerce, Economics, or any other relevant and equivalent qualification from a recognized institution
• Knowledge and relevant work experience of not less than three (5) years
• Demonstrated experience in marketing strategy, branding, promotion, or public relations, preferably in a public or development context
• Proficiency in marketing tools, digital media, market research, and campaign management

Duties and responsibilities:-

• Develop and implement county marketing strategies, plans, and programs
• Promote the county's image, investment opportunities, products, and services
• Coordinate marketing research and analyze trends to guide policy and promotional initiatives
• Manage county participation in trade fairs, exhibitions, expos, and other marketing events
• Develop and disseminate promotional materials, content, and publications
• Collaborate with public and private sector stakeholders to enhance county visibility and investment attractiveness
• Oversee branding and public relations activities for the county
• Supervise the development and management of the county's marketing platforms, including websites and digital channels
• Coordinate tourism and investment marketing campaigns if applicable
• Prepare periodic reports on marketing activities and performance
• Plan, monitor and evaluate performance of staff against the set target