Product Manager at Family Bank Ltd

There is an opportunity for ambitious, self-driven individual to fill the above position.

Reporting to: Head of Marketing & Corporate Communications

Job Purpose:

To drive and deliver excellent business performance through continuous product development and innovation to satisfy evolving customer needs profitably.

Key Responsibilities:

• Develop and deliver the strategy and roadmap for the entire Family Bank product portfolio.
• Identification of opportunities within existing and prospective customer base of Retail, Corporate and Institutional clients to package and offer Family Bank products.
• Continuous evaluation of existing products for relevance and viability. Manage the product lifecycle through monthly review of current products performance to identify requirements for enhancements, retirement or replacement.
• Actively participate in preparation for product launches and post-launch support
• Create and manage winning partnerships with key stakeholders like our internal departments, commercial partners to create and deliver end-to-end innovation value chains for our customers.
• Keep abreast and updated on relevant industry, technology and market trends and combine this with a needs analysis at prospective customers and market segments to identify winning propositions that deliver to the segment objectives of revenue, retention and innovation.
• Drive on-going revenue around products profitability for the assigned product portfolio through innovation and partnerships (new products, product enhancements, new/improved processes, roadmap delivery)
• Identify, develop, and evaluate go-to-market strategies, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Lead the go-to-market initiatives with the various departments in order to achieve product up-take in the market through attractive packaging, pricing and positioning Work with the rest of the marketing team and agencies to ensure that go-to-market objectives are met.
• Recommend market research studies and analyze their findings
• Ensure high levels of quality and customer experience in launched products through documented, simple, and well tested sales, provisioning and support processes.
• Responsible for identifying and reporting potential and actual Money Laundering Risk, including suspicious transactions in accordance with the laid down AML policies & procedures in your area.
• Living the family Bank values of winning together, self-belief, transparency and humility in everything that we do.
• Any other duties that may be assigned to you from time to time by management

Key Competencies and Attributes

• High level of professionalism and professional development.
• Management and leadership ability: Have excellent interpersonal and people management skills.
• Computer skills: Adept in use of Ms Word, Excel, Access, Power-Point, Internet and email.
• Personality: results oriented with excellent analytical, communication and social skills. A forward planner with clear focus, mature, reliable, hardworking and able to work without supervision.
• Honesty and high level of integrity.

Qualifications

• Bachelor’s degree in Business Administration, Marketing or related field.
• Minimum of Four (4) years relevant work experience in Product Development.
• Understanding of the requisite legal framework, in particular the Banking Act and Central Bank of Kenya (CBK) prudential guidelines and clearing procedures.
• Understanding of banking Operational Risk Management (ORM) framework.
• Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, product life cycle management, sales techniques, and sales control systems.
• Knowledge of marketing process
• Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Excellent written and verbal communication skills coupled with good listening and critical reasoning skills.