Project Officers, Digital Marketing and Public Relations at Kenya Accreditation Service (KENAS)

(EAP-K/PP/02)

Duties and Responsibilities

Reporting to the Project Manager and working under Component V Coordinator, the selected candidate will be responsible for:

1. Supporting in generating editorial content for special publications, Social Media posts, and internal & external newsletters to promote awareness of KENAS
2. Carrying out activities that enhance KENAS brand visibility through education, sensitization programs, billboards, advertising, publicity and marketing activities
3. Assisting in coordinating, planning and management of KENAS stakeholders’ forums, exhibitions, advocacy and education campaigns, corporate social responsibility activities.
4. Assisting to draft, distribute and pitch press release/media advisory writing, editing, distribution, and media outreach and prepare media reports on assigned subjects.
5. Compiling and updating media contact lists
6. Drafting and organizing website and social media content to promote KENAS blogs, videos and media coverage on Twitter, Facebook, LinkedIn and Instagram
7. Creating and coordinating content for social media campaigns and observances
8. Monitoring and researching influencers, trending topics and tools.
9. Responding to customer enquiries, feedback and complaints both online and physical.
10. Assisting in Photography and videography activities, scheduling and coordinating of photo/video shoots
11. Undertaking other Marketing Communication duties as may be assigned.

Minimum Requirements

1. Bachelor’s degree preferably in Marketing, Communications, Commerce, Marketing Option; International Business, International Relations and any other relevant discipline; from a recognized institution.
2. Experience in Photography, digital communication through social media platforms – Facebook, Twitter, LinkedIn, YouTube, Instagram and use of Google analytics
3. Knowledge of research, content creation and management, and media relations
4. Trained in visual arts or studio, digital media strategies and implementation is an added advantage
5. Proficiency in Microsoft Office Suite applications
6. At least one-year internship or relevant experience; and
7. Fulfil the requirements of Chapter Six of the Constitution of Kenya;

Skills and Competencies

1. Demonstrate good communication skills (written and oral);
2. Show initiative and ability to work with people;
3. Organization skills and ability to apply technical expertise;
4. Drive for results and meet all deadlines with quality outputs;
5. Technological awareness and dedication to continuous learning