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CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
To drive strategic growth within the Residential Projects segment by developing and managing relationships with key developers, investors, consultants, architects, contractors, and senior decision-makers within the property development ecosystem. The role is responsible for identifying, influencing, and converting high-value residential projects through executive-level engagement, early project involvement, solution selling, and long-term customer relationship development.
Job Responsibilities & Accountability
Strategic Project Development & Stakeholder Engagement
- Develop and execute growth strategies for key residential developers and large-scale project customers.
- Build and maintain executive-level relationships with developers, investors, consultants, architects, contractors, and other key decision-makers.
- Engage stakeholders at early project stages to influence appliance specifications and solution requirements.
- Identify opportunities across upcoming developments, large residential schemes, and strategic property accounts.
- Increase customer penetration through consultative selling and project-based solutions.
- Strengthen long-term relationships to secure repeat project opportunities.
- Position the client as a preferred solution partner within the property development ecosystem.
New Project Acquisition & Business Development
- Identify, prospect, and secure new high-value residential project opportunities.
- Conduct market mapping to identify upcoming developments and growth opportunities.
- Develop customized commercial proposals aligned to project requirements.
- Lead senior-level customer presentations, negotiations, and commercial discussions.
- Manage complex project opportunities from identification through conversion.
- Build strategic relationships within the construction, design, and real estate sectors.
Project Pipeline & Commercial Management
- Build and manage a strong pipeline of medium to large-scale residential projects.
- Monitor project cycles, timelines, decision stages, and conversion plans.
- Provide accurate forecasts and visibility of future project opportunities.
- Maintain CRM discipline and customer engagement records.
- Track property market trends, competitor activity, and emerging opportunities.
- Collaborate internally to ensure successful project execution and
Requirements
Qualifications
- Bachelor's Degree in Business Administration, Commerce, Sales & Marketing, Project Management, or a related field.
- Professional qualification in Sales, Business Development, Real Estate, or Key Account Management will be an added advantage.
Knowledge, Skills & Experience
- Minimum 7 years’ experience in B2B sales, project sales, business development, or key account management.
- Proven experience managing large-scale projects or complex B2B customers.
- Strong understanding of project sales cycles and stakeholder management.
- Ability to engage senior decision-makers and influence multiple stakeholders.
- Experience working with developers, consultants, architects, contractors, or real estate stakeholders.
- Strong commercial negotiation and solution-selling capability.
- Ability to identify opportunities from early project stages through execution.
- Strong business acumen with excellent relationship management and planning skills.
Success in this role will be measured by:
- Achievement of revenue, profitability, and collection targets.
- Growth of high-value residential project opportunities.
- Acquisition of new developers and strategic project customers.
- Increased early-stage involvement in upcoming projects.
- Strong executive-level relationships within the property ecosystem.
- Increased project conversion and repeat business.