Assist in the product planning process by providing relevant customers’ insights, strategic thinking and leadership related to all aspects of the business.
Develop and maintain relationships with key customers to ensure optimal client retention.
Responsible for understanding the customer’s needs.
Monitor and evaluate performance of the customers’ accounts.
Responsible for leading and coordinating the identification of resource requirements for new clients.
Provide business development and sales direction for the beverages products.
Prepare proposals as required by potential customers and follow through the process to the closure of the business deal.
Maintain and develop the company’s image and reputation; protect and develop the organizations brand via suitable marketing activities.
Identify development potential in existing accounts by studying current business; cross-selling opportunities design.
Market segmentation to better understand the clients for customized product development.
Carry out research on market trends as well as come up with new innovative training solutions.
Identify opportunities and anticipate competitive offers in the market.
Build and implement account action plan.
Develop an intimate knowledge of customers and relevant stakeholders in the market.
Detect opportunities or projects in coordination with technical specialists.
Follow-up on customers, ensure customer satisfaction before and after delivery.
Qualifications
Degree in Marketing/ Business Management or related field of study.
A minimum of 5 years’ experience in HORECA.
Prior experience selling beverages to Key Accounts is a plus.
Strong communication and interpersonal skills.
Strong Sales/Business Development knowledge and experience.
Demonstrated ability to develop new business opportunities and improve the profitability and competitive performance of the business.
Demonstrated ability in identifying and responding to current and future customer needs, delivering innovative products, and service excellence.
Strong strategic, analytical and organizational skills
Ability to work on own initiative, meet tight deadlines and balance priorities to achieve results.
Strong strategic, analytical and organizational skills.
Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution.