Sales Lead, East Africa at Mukuru

What You'll Be Responsible For

• Driving customer acquisition and app adoption across East Africa.
• Developing and executing regional sales strategies that deliver measurable growth.
• Growing transaction volumes, customer retention, and market share.
• Leading and developing Sales & Operations Assistants and sales agents.
• Managing customer reactivation and retention initiatives.
• Building strong relationships within diaspora and local communities.
• Using sales data and market insights to optimise performance and identify new opportunities.
• Collaborating with Marketing, Operations, Finance, and Compliance teams to drive business success.

Key Skills Required

Commercial Excellence

• Sales leadership and execution
• Customer acquisition and growth strategies
• Business development and market expansion
• Sales forecasting and pipeline management
• Revenue generation and target achievement
• Customer retention and churn management

Leadership & Team Development

• Team leadership and coaching
• Performance management
• Agent network development
• Influencing and stakeholder management
• Change leadership
• Talent development and succession planning

Community & Relationship Management

• Community engagement and activation
• Partnership development
• Relationship building and networking
• Customer-centric thinking
• Negotiation and influencing skills
• Cultural awareness and market sensitivity

Analytical & Strategic Thinking

• Data analysis and reporting
• KPI monitoring and performance optimisation
• Strategic planning
• Problem-solving and decision-making
• Commercial insight generation
• Market and competitor analysis

Digital & Fintech Capabilities

• Mobile app growth strategies
• Digital customer onboarding
• Customer journey optimisation
• Mobile money ecosystems (M-Pesa, MTN MoMo, Airtel Money)
• CRM and customer engagement tools
• WhatsApp Business and community management

Personal Attributes

• Entrepreneurial mindset
• Results-driven and highly accountable
• Resilient and adaptable
• Strong communication and presentation skills
• Innovative and proactive
• Energetic and self-motivated
• Comfortable working in fast-paced, field-based environments

What We're Looking For

• You'll bring experience in sales, business development, field operations, or commercial leadership, ideally within fintech, remittances, mobile money, financial services, or a high-growth customer-focused environment. You'll be passionate about building relationships, developing people, and using insights to drive sustainable growth.