Senior Manager, Growth B2C – Consumer at NCBA Group

Job Purpose Statement

The Senior Manager, Growth Consumer, lives at the intersection of product monetization, marketing and development. The role holder is responsible for the creation and implementation of acquisition and growth strategies that achieve consistent revenue growth and customer loyalty. Consumer is responsible for the design and implementation of the Consumer commercial strategy. The role holder will leverage on research, data analytics, networks, technology and ideas inside/ far outside of the company, constantly scanning the economic landscape to identify and capitalize capabilities that enable the success of new Digital Business commercial models for long-term competitive advantage.The primary purpose is to define, lead and coordinate the development and execution of the Consumer monetization and growth strategy as well as the Consumer business model encompassing Consumer acquisition, Activation and Retention strategies with a digital focus. It will also build and drive efficiency and effectiveness of the Consumer funnel to dive business growth, engagement and lifetime value. The role holder will be responsible for developing and owning sales and marketing strategy, go-to-market strategy and planning, lifecycle management, affiliate marketing management, campaign planning & management, customer funnel optimization, external stakeholder management and mentoring a high-performing growth team within the Digital Business. The role holder should be obsessed with tracking performance and is expected to constantly have/source the requisite data to prove what’s working and what isn’t, and to effect timely corrective action as required. Strong commercial acumen and ability to come up with ideas for driving product growth, customer acquisition, customer lifetime value, customer retention, revenue growth and profitability of product line(s) is key to the role.

Ideal Job Specifications

Desired personal attribute:

• Relentless in your pursuit of growth and want to disrupt the financial and payments industry

Academic:

• A Bachelor’s degree in Business Management: Accounting Economics, Commerce, and Finance or related fields.
• MBA or a Master’s degree in a business field is desirable.

Work Experience:

• At least 8years work experience, 3 of which should have been in management capacity in a similar sized organisation
• having participated in strategy development and implementation, and having lead large successful business development projects and/or initiatives.

Skills Required:

• Ability to lead and deliver results that have significant impact on an organization through diverse teams. Can interact with people (own team, colleagues, customers, stakeholders and the public at large) in different social and cultural environments, showing respect and positive regard for them in a unifying and professional way consistent
• with the values of the organization.
• Naturally inquisitive and successful in researching key issues. Can reflect on what needs to happen next, what might get in the way, and therefore what needs to be put in place to ensure progress. Is aware of what constitutes best practice in the Fintech sector and strives to deliver this.
• Ability to assess the organization’s vision, goals, objectives, and strategies to identify the desired future.
• Ability to inculcate a culture of project management excellence – project leadership, accountability, highperformance teams, customer and market focus, robust solutions, alignment, discipline, speed and quality.
• Understands financial management concepts, can use the principles to develop business cases, describe events and incorporate the same in problem solving and decision-making.
• Continuously build and strengthen networks for the institution within all spheres of the economy within the region; at all levels of commerce, government, society, etc.