Senior Marketing Officer at Britam

A role holder will be responsible of in driving Britam Connect and P&D customer engagement, and revenue growth. He/She will be responsible for developing and implementing marketing strategies that align with business goals, analyzing market trends to identify opportunities, and managing campaigns across various channels.
Key responsibilities:

• Develop annual marketing strategies for the two businesses in liaison with the Head of Marketing.
• Formulate annual budgets in liaison with the Britam Connect CEO, P&D Director, and the Head of Marketing.
• Collaborate with segment leads to understand product offerings and target customers, aligning marketing strategies and campaigns accordingly.
• Manage and coordinate all marketing, advertising, PR, and promotional activities in liaison with the Head of Marketing for Britam Connect and P&D.
• Liaise with advertising companies/agencies.
• Oversee content on the company’s website and intranet, including development and continuous updates for both Britam Connect and P&D.
• Coordinate and support the development and innovation of Britam Connect and P&D segment products.
• Support, facilitate, develop, and implement strategic marketing plans for Britam Connect and P&D segments.
• Develop promotional materials to support marketing activities of Britam Connect and P&D business segments.
• Manage the execution and implementation of Britam Connect and P&D marketing plans and projects.
• Monitor, review, and report on all Britam Connect and P&D marketing activities and results.
• Drive demand generation by executing activities and programs that promote Britam Connect and P&D products.
• Develop product positioning and messaging to differentiate Britam Connect and P&D segment products in the market.
• Enable sales by communicating product value propositions to the sales team and developing sales tools that support the selling process.
• Plan and manage product launches, including new releases, and oversee the cross-functional implementation of launch plans.
• Conduct market intelligence to analyze the buying behavior and patterns of Britam Connect and P&D target audiences.
• Identify and execute partnership and sponsorship opportunities for Britam Connect and P&D.
• Conceptualize and implement promotional activities across the branch network.
• Oversee all Britam Connect and P&D merchandise and product collateral.
• Develop monthly reports on campaign ROI.
• Develop and monitor the implementation of the annual Britam Connect and P&D marketing calendar.

Brand development and management:

• Act as the steward of the respective business segment brand, supporting the brand promise, vision, position, and architecture, while achieving overall business goals.
• Ensure that all assets of the two business units are effectively managed to strengthen the Britam brand and grow brand equity.
• Plan, strategize, and execute marketing initiatives and creative designs to establish and maintain a strong brand presence in the market.
• Support the two business segments in embracing company values, culture, and policies.
• Conduct analyses and periodic reviews of the brand, competitors, customers, and consumer trends to enhance brand equity and market performance.
• Provide consumer, category, and brand insights to support channel marketing and sales efforts in category management and sales presentations for both business segments.
• Offer strategic direction for customer innovation summit presentations within key segments.
• Develop growth targets, business objectives, and brand strategies for the respective business segments in alignment with Britam’s overall business plan.
• Lead the brand planning process for the respective segments by setting annual targets, conducting innovation reviews, and overseeing brand strategy development.

Research:

• Perform market analysis and research on the latest trends in financial services industry and share in monthly report.
• Follow up on weekly and monthly reports from agency partners and ensure timely execution.
• Monitor and evaluate competitor activity on both traditional and digital media and share monthly report.
• Assist in coordinating focus group discussions and in-depth interviews together with internal and external partners.

Digital Channels and Social Media Management:

• Responsible for the respective business segment content on Company’s website and social media channels, including content development and continuous updating of the website and intranet. 
• Conduct monthly website audits on the respective business segment pages to ensure content is up to date.
• Measure the results of digital advertising campaigns to determine their effectiveness and cost benefit ratio.
• Create always-on content together with digital agency. 
• Product and Brand SEO - Collaborate across internal teams (marketing, product, technology, research, etc.) to evaluate SEO opportunities that deliver business goals, research project requirements, audit implementation, and analyze the results.
• Enhance usability, design, content and conversion of the company’s websites.
• Devise, implement and manage effective social media marketing campaigns and trends.
• Develop, implement and monitor all digital marketing campaigns (pay per click advertising, email campaigns, Search Engine Optimization, SMS, videos, blogging etc.
• Design internal communication materials i.e. emailers, e-shots, flyers.

Key Performance Measures:

• Customer segments and sizing completion.
• Revenue booked under new production campaigns.
• Count of new individual customers on boarded.

Knowledge, experience and qualifications required

• Bachelor’s degree in Business or social sciences.
• MBA in Marketing, PR will be an added advantage.
• Member of the Chartered Institute of Marketing.
• 3- 6 years working experience in a similar position