Social Media Management Officer at Human Capital Outsourcing Limited

Responsibilities

• Develop and implement social media strategies aligned with the institution's marketing objectives.
• Create, schedule, and publish engaging content across social media platforms.
• Manage the institution's presence on Facebook, Instagram, TikTok, X (Twitter), LinkedIn, YouTube, and other relevant platforms.
• Design and coordinate promotional campaigns for academic programs, admissions, events, and institutional activities.
• Create compelling captions, articles, videos, reels, testimonials, and visual content.
• Monitor social media trends and recommend innovative content ideas.
• Respond to inquiries, comments, and messages in a timely and professional manner.
• Build and engage online communities to strengthen brand awareness and student engagement.
• Coordinate photography and videography for institutional events and activities.
• Support student recruitment campaigns through digital marketing initiatives.
• Monitor online reputation and manage customer feedback.
• Track social media performance and prepare weekly and monthly reports.
• Generate leads and support enrollment targets through digital campaigns.
• Collaborate with academic departments and administration to promote institutional achievements and activities.
• Ensure brand consistency across all digital platforms.
• Monitor competitor activities and emerging trends within the education sector.
• Maintain compliance with institutional communication guidelines and policies.
• Perform any other duties assigned by management.

Skills & Requirements

• Bachelor's Degree in Marketing, Communications, Public Relations, Journalism, Digital Marketing, Media Studies, or related field.
• Minimum two (2) years' experience in social media management, digital marketing, or content creation.
• Experience managing business or institutional social media accounts.
• Proficiency in social media management tools and analytics platforms.
• Experience in the education sector is an added advantage.
• Knowledge of graphic design, photography, and videography is desirable.