Trade Marketing Manager at Frank Management Consult Ltd

DUTIES & RESPONSIBILITIES

• Participating in the development of the country’s marketing plan covering key brands and channels in liaison with the Brand Managers.
• Creating a trade marketing strategy and communicating this to the marketing team.
• Creating trade marketing plans for individual products and product ranges
• Managing the Brand visibility, competitive edge, and pricing Metrics.
• Managing implementation of Customer contracts - JBPs, and Customer Loyalty programs
• Managing implementation of B2B customer value propositions and JBPs
• Monitoring the impact of marketing initiatives to ensure delivery of target and return on marketing investments.
• Attending and presenting at trade shows and events on behalf of the business
• Supporting and participating in the on-ground implementation of marketing initiatives, agency supervision, and performance evaluation
• Reporting on data and industry trends relating to trade categories.
• Managing and motivating a team of trade marketing executives.

DESIRED QUALIFICATIONS

• Degree in Business Administration/BCOM or a related field. Marketing preferred
• At least 7 years experience in an FMCG, 3 out of which in trade marketing