Careers at CDL Human Resource

Job Profile:

• Managing Existing Customer Accounts
• Developing additional business opportunities in the assigned accounts
• Developing new targeted accounts
• Managing complete sales cycle right from prospecting, relationship management up to payment collections
• Working on the sales target and reporting on quarterly basis to attain the sales target
• To manage relationship between customer and the company
• Collaborate with internal departments to ensure customer expectations are met.
• Help customers solve difficult business challenges by aligning our value proposition with their business objectives.

Work Experience:

• Minimum 5-10 years of work experience in the area of Enterprise IT Products & Services Sales
• Minimum 5-10 years of Account Management experience
• Must have experience selling Enterprise IT products and providing account management support
• Proven sales experience in BFSI, Government, or Insurance sectors is required
• The candidate should have experience working in an organization where the minimum sales target handled is at least USD 1 million in gross profit.

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Key Responsibilities

• Category Strategy & Planning
• Develop and execute the annual category marketing plan for Diaper Category, aligned with growth and profitability targets.
• Identify consumer, channel, and innovation opportunities (e.g. hygiene trends, wellness, affordability, pack-price architecture).
• Translate consumer and shopper insights into actionable brand, innovation, and trade marketing initiatives.
• Brand Management & Communication
• Lead brand positioning and communication for Diaper Category and emerging brands.
• Develop and execute ATL, BTL, and digital campaigns that build awareness, trial, and preference.
• Ensure consistent brand storytelling across packaging, advertising, and point-of-sale materials.
• Trade & Channel Activation
• Design and implement trade marketing and in-store activation plans in partnership with Sales and RTM teams.
• Work with distributors to ensure visibility, availability, and execution excellence at launch and scale-up stages.
• Measure and continuously improve activation ROI and trade spend effectiveness.
• Innovation & Portfolio Development
• Lead and support NPD initiatives from concept validation to launch execution and post-launch performance reviews.
• Partner closely with R&D, Supply Chain, Quality, Finance, and Sales to ensure feasibility, readiness, and speed-to-market.
• Identify whitespace opportunities for portfolio expansion and line extensions within Personal Care.
• Data & Performance Management
• Track brand health, category share, pricing, and volume KPIs using dashboards and market data.
• Use insights to guide portfolio prioritisation, pricing decisions, and marketing investment.
• Prepare category performance reports and business reviews for CRT and senior leadership.

Ideal Candidate Profile

• Bachelor’s degree in Marketing, Business Administration, or a related field
• CIM, MBA, or equivalent professional qualification preferred
• 5–8 years’ experience in FMCG marketing, with at least 3 years in brand or category management within the Hygiene and Personal Care segment.
• Proven end-to-end experience in new product development and successful product launches
• Solid understanding of General Trade and Modern Trade dynamics in Kenya and the wider region
• Experience working with well-known brands in Kenya; exposure to the diaper category is an added advantage

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Key Responsibilities

• Category Strategy & Planning
• Develop and execute the annual marketing plan for the Beverage, Food & Snacks portfolio, aligned to growth and profitability targets.
• Identify consumer and channel opportunities across subcategories (noodles, cereals, snacks) to drive penetration and frequency.
• Translate consumer insights and category trends (nutrition, convenience, youth snacking, affordability) into actionable marketing initiatives.
• Brand Management & Communication
• Lead brand positioning, communication, and innovation storytelling for Beverage and Food/Snacks brands.
• Build and execute 360° marketing campaigns (ATL, digital, in-store) that drive awareness, trial, and loyalty.
• Ensure cohesive messaging across packaging, advertising, and promotions to strengthen our client brand identity.
• Trade & Channel Activation
• Design and implement trade activation plans that drive visibility, conversion, and distribution for core and new products.
• Partner with sales and RTM teams to ensure flawless execution of promotions across general trade, modern trade, and institutional channels.
• Measure activation ROI and continuously optimize channel investments.
• Innovation & Portfolio Development
• Support innovation projects — from concept development and packaging design to launch execution.
• Work with R&D, Supply Chain, and Sales to ensure launches are commercially viable and meet consumer needs.
• Lead post-launch reviews and performance tracking to refine the innovation pipeline.
• Data & Performance Management
• Track category performance (brand health, volume, share, and profitability) using dashboards and external data.
• Use insights to guide pricing, portfolio prioritization, and marketing investment.
• Prepare quarterly category reviews and business updates for leadership.

Ideal Candidate Profile

Education:

• Bachelor’s degree in Marketing, Business Administration, or related field. CIM or MBA preferred.

Experience:

• 5–8 years in FMCG marketing, with at least 3 years in Non-alcoholic Beverage, Food and Snacks.
• Proven experience managing brands targeting youth, family, and mass-market segments.
• Strong understanding of both traditional and modern trade in Kenya and East Africa.
• Analytical thinker with creative problem-solving and execution discipline.
• Experience managing agencies, budgets, and promotional programs.

go to method of application »

Key Responsibilities

• Category Strategy & Planning
• Develop and execute the annual marketing plan for the Beverage, Food & Snacks portfolio, aligned to growth and profitability targets.
• Identify consumer and channel opportunities across subcategories (noodles, cereals, snacks) to drive penetration and frequency.
• Translate consumer insights and category trends (nutrition, convenience, youth snacking, affordability) into actionable marketing initiatives.
• Brand Management & Communication
• Lead brand positioning, communication, and innovation storytelling for Beverage and Food/Snacks brands.
• Build and execute 360° marketing campaigns (ATL, digital, in-store) that drive awareness, trial, and loyalty.
• Ensure cohesive messaging across packaging, advertising, and promotions to strengthen our client brand identity.
• Trade & Channel Activation
• Design and implement trade activation plans that drive visibility, conversion, and distribution for core and new products.
• Partner with sales and RTM teams to ensure flawless execution of promotions across general trade, modern trade, and institutional channels.
• Measure activation ROI and continuously optimize channel investments.
• Innovation & Portfolio Development
• Support innovation projects — from concept development and packaging design to launch execution.
• Work with R&D, Supply Chain, and Sales to ensure launches are commercially viable and meet consumer needs.
• Lead post-launch reviews and performance tracking to refine the innovation pipeline.
• Data & Performance Management
• Track category performance (brand health, volume, share, and profitability) using dashboards and external data.
• Use insights to guide pricing, portfolio prioritization, and marketing investment.
• Prepare quarterly category reviews and business updates for leadership.

Ideal Candidate Profile

Education:

• Bachelor’s degree in Marketing, Business Administration, or related field. CIM or MBA preferred.

Experience:

• 5–8 years in FMCG marketing, with at least 3 years in Non-alcoholic Beverage, Food and Snacks.
• Proven experience managing brands targeting youth, family, and mass-market segments.
• Strong understanding of both traditional and modern trade in Kenya and East Africa.
• Analytical thinker with creative problem-solving and execution discipline.
• Experience managing agencies, budgets, and promotional programs.