Current Openings at Adept Systems

Occupancy and Revenue Generation:

• Demand Anticipation: Anticipate demand for accommodation across target universities and colleges through constant engagement with various stakeholders. Prepare promotional campaigns to ensure predictive ramp-up, stabilization, and backfilling across all properties by generating high-quality leads. The stakeholders include foundations, HELB, MoE, Commission of University Education, TVET Authority, and the Kenya Association of Technical Training Institutions (KATTI), who can influence property stabilization directly or indirectly.
• Property Stabilization: Stabilize properties within a fixed timeframe by advance planning and implementing sales initiatives that drive early bookings through the university alliance channel. This includes the execution of signed memoranda of understanding to deploy formally agreed engagements and interventions.
• Creating Promoters and Influencers: Tactically create promoters and positive influencers within the ecosystem of universities and colleges to spread awareness and promote referrals.
• High School Outreach: Reach out to high school students through various interventions, presenting the value proposition for accommodation services.

Campaign Management:

• Onboard, engage, and retain key stakeholders, influencers, and brand promoters within the university alliance ecosystem continuously.
• Align promotional and awareness campaigns for customer acquisition with the university and college calendar (intake, events – academic and non-academic).
• Deploy mutually beneficial interventions that support lead generation and enhance brand visibility for partnering universities and colleges.
• Design and implement university alliance tactics to expand the partner portfolio database.
• Continuously analyze trends based on the university calendar, property churn, occupancy, resident demographics, and referral effectiveness to refine campaigns.
• Develop and implement a comprehensive onboarding matrix for university alliances and retail partners to ensure an exceptional experience.

 People and Culture:

• Foster and promote a customer-centric culture within the department to ensure an exceptional experience at every touchpoint.
• Establish and implement efficient and effective departmental systems, processes, and procedures to achieve business objectives.
• Ensure the department is adequately and optimally resourced with personnel, equipment, software, training, and other necessary facilitation to achieve business objectives.

Qualifications and Education Requirements

• Bachelor’s degree in Business Management/Administration. An MBA is preferred.
• 5-10 years of relevant work experience.
• Demonstrated leadership and supervisory skills.
• Strong analytical capabilities with proficiency in collecting, analyzing, and interpreting data.
• A customer-centric approach to understand and meet the needs of both internal and external stakeholders.
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook) and other relevant software applications for data analysis and report generation.
• Excellent communication, negotiation, and relationship-building skills, with the ability to engage effectively with diverse stakeholders.
• Ability to thrive in a fast-paced, dynamic team environment with multiple stakeholders.

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Growth Marketing

• Oversee the customer acquisition process through to onboarding by conceptualizing, deploying, and continuously optimizing marketing campaigns.
• Effectively manage all digital assets to ensure optimal performance and customer experience.
• Conduct granular, data-driven analysis and action planning to identify opportunities for improving campaign effectiveness and achieving customer acquisition targets.
• Drive higher lead conversion through strategic planning, understanding customer needs, and effectively presenting the product’s unique selling points (USPs) and brand attributes.
• Consistently deliver ROI on customer acquisition marketing plans.
• Develop a robust pipeline by crafting go-to-market strategies that align with tenant preferences and competitive positioning.
• Manage go-to-market strategies for new products by proactively planning launch campaigns and delivering expected results.
• Drive brand positioning and awareness by leveraging social media channels and creating engaging content that resonates with the target market.

Operational Efficiencies

• Monitor and analyze the performance of digital campaigns, using insights to adjust strategies for better ROI and tenant attraction.
• Drive growth by ensuring properties leverage market insights and tenant feedback to optimize offerings.
• Use data-driven insights to identify areas for improvement, optimizing resource allocation and strategy execution.
• Utilize technology effectively for gathering insights, managing the lead-to-conversion process, and improving internal systems, processes, and people capabilities.

• Implement the latest marketing best practices to bring about transformational changes, optimizing campaign management and increasing ROI.
• Create feedback loops to initiate improvements in the customer acquisition to onboarding process through constant engagement with property operations, finance, call centers, and IT.

Team Leadership

• Collaborate with cross-functional teams to build people capabilities, enhancing knowledge across various areas to meet business objectives.
• Stay updated on the latest marketing trends, technological changes, and best practices to increase the overall effectiveness of the team’s performance.
• Conduct regular performance evaluations, providing constructive feedback and support to help team members reach their professional goals.
• Establish clear performance and quality metrics, holding the team accountable for achieving them.
• Foster a collaborative and results-oriented work environment.

Qualifications and Education Requirements

• Bachelor’s degree in Business Administration, Marketing, Finance, or a related field.
• Minimum of 5 years of experience in growth marketing, customer acquisition, digital marketing, or digital/tele-sales in a service industry.
• Proficiency in marketing automation tools, call centre operations, CRM software, and data analysis tools.
• Experience in conceptualizing, deploying, and optimizing marketing campaigns across multiple channels.
• Proven leadership skills.