Job Vacancies at Sheer Logic

As part of the Country Brand and Marketing team, design and deliver a consistent and compelling brand experience for clients, in line with the Country Brand & Marketing strategy, the Group Marketing strategy and Standard Bank brand architecture. Contribute to the creation of positive and memorable experiences that resonate with clients, employees, and other stakeholders and drive brand awareness, consideration and advocacy.

JOB FUNCTIONS

Essential Functions

• Fulfil CSI activities in Country, working closely with Group to ensure alignment to CSI strategy.
• Develop a deep understanding of the country’s business strategy to translate business requirements into event specifications and experiences.
• Develop and implement the sponsorship plan in country to ensure alignment to BU strategies as well as Group Brand and Marketing strategic aspirations
• Identify through research or consultation with stakeholders, Corporate Social Investment (CSI) projects, initiatives, and activities for the country to undertake in line with strategic aspirations, and oversee the delivery of these initiatives in line with Group frameworks.
• Oversee the country visual art assets and experiences in alignment with the Group Brand Experience strategy and visual arts blueprints.
• Conceptualize, develop and lead the delivery of product launches and other events in country ensuring that they are in line with business objectives, events guidelines and policies.
• Provide brand management guidance to the design and production of marketing and advertising campaign material by contracted suppliers to ensure that all concepts and artwork are developed in line with the brand and advertising principles and corporate identity guidelines.
• Develop and drive effective merchandise and promotional items in country to ensure that they are used to achieve maximum exposure and brand awareness.
• Partner with contracted agencies to support the development and execution of relevant brand experience initiatives
• Collect data and measure the effectiveness of all brand experience initiatives in Country to inform ROI and future spend.

QUALIFICATIONS

Education

• First Degree-Business Commerce, Marketing

Work Experience

• Experience in eventing and product launch, conceptualisation of the event through to execution, working with sponsorship campaigns, in a project environment, prioritising tasks, and meeting deadlines in a fast-paced environment. Exposure to Corporate Social Investment initiatives and experience working cross-functionally with teams to align marketing efforts with overall business goals.
• 5-7 years

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To contribute in effective and efficient achievement of marketing strategies and provide marketing support to the Company’s sales and distribution team to ensure growth of company sales and market share.

KEY RESPONSIBILITIES:

• Support the Brand Manager in the development and execution of brand plans for respective brands
• Support the Brand Manager with budget tracking, reconciliations of marketing programs and activations as per the defined operational brand plans.
• Proactively engage in regular market and customer visits to understand market requirements and propose actionable insights
• Work closely with marketing agencies to deliver on brand creative, availability and digital requirements
• Receive all customer complains through customer feedback channels – digital and traditional and liaise with relevant departments to ensure corrective action is taken
• Analyze all customer and market complains on weekly, monthly and by brand basis and compile a detailed report with action taken in liaison with the Brand Manager
• Ensure all POS and branded materials, company giveaways including but not limited to calendars and newsletters are planned for and distributed as required while ensuring effective stock management, marketing store management with monthly accountabilities
• Coordinate on materials and service requirements/ requisitions in liaison with the Procurement department to execute their timely deliveries
• To organize and coordinate the Company’s participation in exhibitions, show and other special events to promote the Company’s products and image
• Assist on market specific resource requirements through third party suppliers for brand promotional activities.
• Assist in the department administrative duties as and when required.
• Manage the Brand presence on social media and other online platforms
• Track and report on digital metrics, including website traffic and social media engagement.

Academic/ Professional Qualifications and Skills

• A Bachelor’s degree in Marketing or related field
• Experience in advertising and digital marketing highly desired
• Post graduate Diploma in Marketing (CIM)
• Proficiency in MS office applications
• Excellent written and verbal communication skills
• Strong organizational skills
• Good analytical skills to interpret data and derive action
• Creative thinking with attention to details