Latest Recruitment at Diageo

About the Role

This role is a Senior position within the Kenya Marketing team and integral to the leadership of the Reserve and Scotch portfolio in Kenya.  The role is critical to the overall EABL (K) short, medium and long-term strategy as it leads the implementation of the portfolio strategy and full breadth of execution of activities across priority Reserve and Scotch brands.

The role is expected to drive the total Scotch & Reserve business  while providing leadership and coaching to JW Senior Brand Manager and Scotch Brand Manager with robust talent development interventions.

Purpose of the role

The purpose of this role is to manage and control the consistent profitable growth of the brands with the senior/brand manager while providing guidance on the brands’ long-term strategy and ensuring yearly plans and objectives are developed, implemented and achieved.

Leadership Responsibilities

This role has the responsibility of providing leadership and direction to the Reserve Senior Brand Manager and Scotch Brand Manager as direct reports.

This role will also have leadership responsibilities in the areas below :-

• Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution.
• Inspire and motivate agencies to execute brilliantly - working pre-dominantly with promotions and media agencies.
• Be a brilliant line manager and leader for the senior & brand managers in your team.
• Champions brand agenda in Kenya to deliver MBPs.
• Evaluate key programmes to build learnings.

Top Accountabilities

• Leads execution of the strategic marketing plans, with commitment and participation from key stakeholders, so as to achieve volume, mix, market share and profit objectives.
• Leads the development of the brands MBPs and ensures brand positioning is clear, consistent and distinctive.  Champions the concept of brand equity in his/her brands.
• Leads the client/agency relationship and challenges the agency to ensure best possible output on the brand.  Leads the agency to achieve innovative media plans which optimize the marketing budget and maximize impact.
• Leads the development of sound packaging changes, which optimize the brand’s message and image.  Assesses packaging through a clear understanding of brand values, consumer motivations and the competitive context.
• Utilizes data to anticipate competitive and consumer trends, assesses strategic implications and optimizes business potential based on analysis.

Qualifications and Experience Required

Qualifications:

• 1st Degree in a business related field.
• CIM Qualifications

Experience:

• Minimum 7+ years experience with a minimum 4 years experience in consumer marketing.
• Strong commercial exposure and understanding.
• High level of Emotional energy
• Enhanced Strategic penetration
• Strong people performance – able to inspire and mobilize people (both direct reports and a broad range of others) to deliver great results
• Strong project management skills – able to manage multiple projects, and execute them all well

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is in itself, inclusive in nature, as it values everybody irrespective of background, gender, disability, religion or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

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Market Complexity

The Kenya beer market is very complex with many international and local competitors therefore requires a ruthless focus on quality gates at each stage of beer release and at the same time driving down the cost of goods sold.

It is critical that the company maintain high quality of water, Malt, barley, process aids and brands through effective Microbiological and sensory procedures in order to remain at the top in the market and satisfy the expectations and needs of the consumer at competitive cost.

Purpose of the Role

To prevent, diagnose and control beer infections by identifying and characterizing organisms across the entire brewing chain while achieving or exceeding the business targets for Quality, Cost, Delivery, and Safety as defined in the annual operating plan (AOP).

 As a Sensory panel leader, run an effective sensory panel according to Diageo way of brewing standards, coordinate release of product to trade and guide the site on improvement programs required to improve the sensory quality ratings.

Key Accountabilities

• Lead the implementation of the Mandatory Product and Plant hygiene standards in accordance with the DWB (Diageo Way of Brewing) and Food Safety Microbiological standards across the businesses.
• As a site Sensory panel leader ensures Quality and safe finished products are released to the trade by the leadership team and help in protecting our Brand image.
• Responsible for the entire yeast management at KBL site for effective Control of fermentation in brewing therefore minimizing process waste and maximizing on turn-around times and taking appropriate actions to ensure quality products are produced.
• Participate in the implementation of Food safety, Quality, Environment and Safety Management Systems according to FSSC 22000, ISO 9001, ISO14001 and BS 18001 requirements respectively.
• Lead the identification of risks associated with microbiology in the processes, mitigation actions and drive closure of identified corrective and preventative action.
• Participate in implementation of the Quality Strategy, manage risks associated with product quality in relation to Microbiology & Sensory.
• Support innovations of new product by providing the required support in all microbiology & sensory aspects.

• Delivery of site Quality Targets as aligned in the Annual Operating Plan.

• Monitor 'Legionella' risk on site and follow through mitigation actions with relevant departments on site.

Qualifications & Experience

• Degree in Microbiology
• IBD (International Brewing qualification), preferably to Diploma level, detailed knowledge of Brewing, Spirits and Packaging processes and exposure with developments in Brewing Best Practice would be ideal
• At least Five years’ experience in Busy food Manufacturing Industry
• Comprehensive knowledge of ISO 9001, HACCP, ISO 14001 & OHSAS 18001, ISO 22000.
• Lead Assessor or auditor
• Excellent computer skills-applications related to MS office and internet
• Strong leadership & coaching capability, discernment skills and able to apply principles of change management
• Strong ability to manage budgets and costs – able to analyse financial and technical data as required and take the necessary consequential steps in the span of control.
• Be a skilled trainer and able to impart knowledge effectively

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is in itself, inclusive in nature, as it values everybody irrespective of background, gender, disability, religion or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.