Latest Vacancies at Craydel

About the Role

Craydel is seeking a passionate, ambitious and energetic communication specialist to join our team!! As a SEO/Content Specialist you will develop content, implement, and manage marketing campaigns promoting the organization's products and services. In addition, you will majorly enhance brand awareness, drive web traffic, and acquire leads/customers. If you are an enthusiastic, outgoing and energetic person, and you love digital marketing, we would love to meet with you! 

 Duties and Responsibilities

• Develop marketing strategies that align with the organization's business goals
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
• Create engaging and relevant content in Collaboration with cross-functional teams, including creative, and web development for our various social channels.
• To produce engaging content and optimize user experience and managing social media content
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance
• Managing social media platforms is crucial for building and maintaining brand presence. Digital marketers develop social media strategies, create content calendars, engage with followers, and use paid advertising to reach specific demographics.
• SEO optimization
• Build efficiency of digital marketing campaigns by identifying areas for improvement in user experience, landing pages, and conversion funnels to increase conversions
• Stay up-to-date with emerging digital marketing trends and technologies Stay up to date on the digital marketing landscape about the latest trends, algorithms, and technologies to adapt their strategies and tactics accordingly.

Key skills & Qualifications

• Digital Strategy Development
• Content Creation and Marketing
• Search Engine Optimization (SEO)
• Social Media Management
• Degree or Master's degree in marketing, communications, or related field
• 4+ years of experience in digital marketing, writing content or related field
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Proficient in marketing automation tools

·         Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)

·         Strong project management skills

·         Excellent written and verbal communication skills

If Interested apply via: hr@craydel.com

Deadline: 12st January 2024

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About the Role

Craydel is seeking an Operations Manager responsible for the day to day operations of the operations team, such as conversation of leads to opportunities up to enrolment. You will train, coach, ensure quality and provide information about study destinations, admissions, visa requirements and ensure accurate advice is given to students on requirements. You will be accountable for the daily targets on calls, deposits and enrollment and work closely with other members of the team and with admission counselors to ensure an efficient application process for all applicants.

Role and Responsibilities

• Strategic partnerships with schools, local universities, corporates etc. to generate demand for study abroad.
• Provide leadership to the stakeholders at a strategic and operational level
• Ownership of marketing campaigns, brand building in Kenya for Craydel
• Owns data reporting and bringing operational excellence through process improvements and trainings
• Owns projects like building knowledge banks for visas, application system implementation and compliance
• Performance management of team and coordinates hiring and strategic planning
• Manage relationships with universities to follow up and obtain the offer letters within defined SLAs
• Planning visa and application resource bandwidth based on intake-wise volume targets
• Recruit, manage and train counsellors, application and visa team in Kenya in coordination with all Kenya offices requirements
• Engaging with external stakeholders (embassies, etc.) to improve the relationships with visa authorities and improve visa success rate Stay up to date with visa rules and organize visa trainings.

Candidate Requirements:

• 8-10 years’ experience in a sales role
• Handled a large sales team in a target-based environment and delivered consistent revenue growth
• Self-starter, requires minimum instructions
• Open and quick to lean mew things
• Creative thinker; solutions-based approach
• Non-Study abroad background
• Excellent communication skills and able to manage multiple geographies
• Process orientation, performance management routines
• Exposure to CRM a plus

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About the Role

Craydel is seeking a Senior Visa Officer responsible for the day to day administration of visa compliance, such as the creation of CAS’s or application of study visa letters for various countries. You will provide information about visa requirements and advice students on requirements. You will work closely with other members of the admissions team and with counselors to ensure an efficient application process for all applicants.

Duties and Responsibilities

• Keep abreast of all immigration laws, regulations, policies and SOPs related to student visa cases in varied countries.
• Processes all visa cases correctly and efficiently employing a polite manner to applicants.
• Take complete action on all visas upon receipt including screening, data entry, visa classification, scanning of documents, printing, quality assurance and tracking and follow-ups.
• Tracks applications, including emergencies
• Advise and follow up with counsellors and applicants on the relevant information required to be provided for submission on the visas frequently
• Exercises discretion and a high degree of professional responsibility in handling confidential/sensitive applicant information and documentation.
• Monitor the status of all visa cases pending approval on a daily basis.
• Notify the respective students and counsellors of any updates and regularly follow up.
• Ensure that key case documents are properly scanned into the visa system and none of the documents has been missed out
• Ensure that all the visa documents as per the checklists have been provided by the applicant.
• Ensure that all students are well prepared for the visa interviews if required.
• Ensure that all the visas are submitted on time, considering the processing time.
• Ensure that all the statements of purposes are up to standard.
• Keep all notes updated on CRM with any progress of the student visa processes.
• Provide the full visa checklist to all the students once an offer has been received.  
• Provides administrative support for the office and the admissions leadership team.

Key skills & Qualifications

• 6+ years knowledge and experience working in a study abroad environment.
• Bachelor's degree in related area and/or equivalent experience/training.
• Computer skills in MS Windows, the internet, browsers and search engines, email, word processing, data entry, and CRM.
• Should have basic communication skills in English and Kiswahili
• Should have worked with targets and objectives in previous organizations.
• Must have knowledge on immigration laws
• Highly motivated, committed and able to work in a team
• Ability to deal effectively and in a diplomatic manner at all levels
• Ability to work independently, under pressure and with a minimum of supervision
• High degree of adaptability and capacity to learn
• Good communication, writing and interpersonal skills
• Tact in dealing with clients in difficult situations
• Precise, dynamic, high level of integrity and loyalty
• Strong service and customer orientation, courteous