Marketing Officer at Co-operative Bank of Kenya

Ref No:MO/UM/CCIA/16

Job Summary:The job holder shall champion marketing and public relations initiatives of the Sacco.

Key Responsibilities for the Marketing Officer Job

• Prepare and co-ordinate implementation of media and public relations plan to create awareness and a positive image for the Sacco
• Monitor team activities, working relationship and reinforce positive attributes which foster peace and harmony at work
• Formulate marketing strategies and plans that meet the objectives of the society’s business
• Identify and develop new markets and plans that meet the objectives of the society business
• Carrying out market research for find out the products and services needed by the members
• Generating marketing promotional tools for advertising purposes
• Spearheading the society’s marketing activities and leading the marketing team in achieving its objectives in increasing patronage
• Preparing marketing activities and forecasts
• Prepare monthly reports from the department
• Any other duties that may be assigned

Marketing Officer Job Qualifications and Skills

• A degree in Bachelor of Commerce (Marketing Option)
• Computer literate
• Diploma in Sales and Marketing, Cooperative Development or Business Administration will be an added advantage.
• A minimum of three (3) years’ relevant experience is required, preferably in marketing and business development