Assistant Digital Marketing Manager at Fairmont Hotels & Resorts

Summary Of Responsibilities

Reporting to the Group Director of Sales & Marketing Kenya, the role is based in Nairobi at Fairmont The Norfolk and oversees internet marketing of the three properties; Fairmont The Norfolk, Fairmont Mount Kenya Safari Club and Fairmont Mara Safari Club. Responsibilities and essential job functions include but are not limited to the following:

• Develop and execute annual E-Marketing plan including:
  
  Online distribution management
  
  Database Acquisition and e-mail campaigns
  
  Search engines’ optimization / marketing activities
  
  Social media
  
  Online advertising
  
  Mobile marketing
  
  Tracking, analysis and control
  
  
• Preserve brand standards and price consistency across all online distribution channels.
• Gather and analyze intelligence on markets' threats and opportunities.
• Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform etc.
• Build a destination-focused web strategy.
• Manage strategic alliances with online travel agencies.
• Stimulate support and development of the online strategy within the hotel.
• Other duties as assigned

Primary Location
Kenya-Nairobi-Fairmont The Norfolk

Employee Status
Regular

Job Level
Management / Supervisory

Shift
Day Job

Travel
Yes, 10 % of the Time