Pricing Manager.Revenue Pricing at Kenya Airways

Job description

Job Purpose Statement

A Pricing Manager is responsible for Planning, developing, communicating and implementing the pricing strategy for appointed Countries/markets to achieve budgeted Revenues.

The pricing manager leads, mentors, coaches the Pricing Analyst to maintain a competitive edge in appointed markets/countries.

Principal Accountabilities (KEY Performance Areas)

Area

Accountability (Responsibility)

• Revenue
  • Maximize revenues by developing and implementing a strategic pricing strategy through quantitative analysis of historical demand, competitive environment and consumer buying behavior to guide towards the growth of the airlines market share, passenger revenues and Revenue per Available Seat Kilometre (RASK) in the appointed Countries/Market Scope for both online and offline points to meet the appointed Countries/Market Scope budget.
  • Determine appropriate benchmark and segmentation strategy (Leader, Competitive, and Challenger) and make decisions on the company’s product pricing compared to published and competitors’ prices in the market to maintain desired competitiveness in the markets.
  • Coordinate fare audits to ensure approved fare levels are filed correctly in the booking tools to eradicate leakage of revenues.
  • Approve corporate fares, tour operator deals, consolidator packages, student programs, medical fares (pricing programs) with the sales organization to maximize revenue opportunities for the airline.
    Proactively evaluate the effectiveness of the implemented strategies
    Effectively communicate revenue performance and competitive market dynamics to field pricers, Country manager, Area of Sales.
    Supports new market development, flights and routes; create, implement, and monitor launch of routes and communicates results consistently.
• Leadership
  • Lead the pricing Analysts to implement and manage the pricing strategy to meet the revenue objectives.
  • Coach and develop Pricing Analysts to grow talent and career.
  • Lead the communication process between Revenue Management and other stakeholder on day to day execution of the business performance.
• Business performance
  • Proactively Use (MIDT, AIRPRICE, INFARE, DELOREAN, MONET) to monitor KPI’s, Industry Environment, Market share trends, booking behaviour to grow revenues on Appointed Markets/Countries.
  • Effectively challenge and support KQ’s sales organization/Field Pricers, Inventory teams, and other PRM colleagues on overall Performance through revenue performance meetings and Hit and run.
  • Improve personal development and business performance through training.
  • Develop and manage the watch and match process and ensure daily competitive positioning in the market to take advantage of emerging sale opportunities.

Knowledge And Experience

Qualification

(Minimum)

Bachelors degree with strong emphasis in a business related field e.g. Statistics, Economics, Mathematics, Business Administration or Commerce.

Additional Qualifications

• Enhanced Leadership Skills (Prioritizing delegating, coaching, planning (time management)
• Innovation (curiosity for content, process and organization improvement)
• Financial Skills (achieve financial goals set in budget for appointed scope, report progress)
• People Skills (Interpersonal Sensitivity, Empathy, Motivating Others.
• Excellent skills in analysis for high quality commercial solutions.
• Detail oriented, take ownership of work quality, and display an outstanding work ethic.
• Entrepreneurial skills
• Excellent negotiation skills.
• Strong planning and project management skills
• Excellent writing and presentation skills.
• Excellent knowledge of Kenya Airways product.
• Problem solving skills & anticipation (foresee and pro-actively)
• Work effectively in a team based environment.
• Ability and desire to meet required timelines.

Years Of Experience

(Minimum)

6 Years Working experience in commercial area with 2 years experience in pricing and revenue management.