Marketing Assistant at R4Kenya

Our client is a leading learning institution in the country; they seek a competent Marketing assistant to join their team.

Responsibilities

• Coming up with the institutions annual marketing plan and budget, seeking approval for the same and ensuring its implementation within the set budget;
• Ensuring that the institutions website is up to date and that social media pages provide frequent updates and information on the institution;
• Providing ideas and input into the development of new marketing materials for all of the institutions marketing channels;
• Writing and producing marketing material (brochures, posters, flyers etc) for the institution’s programs, liaising with the relevant academic staff to update content as necessary;
• Sourcing student and alumni testimonials; liaising with in-house and external designers on all production issues;
• Preparing marketing collateral for the School’s corporate relations activities, and PowerPoint presentations to be used during recruitment events and conferences;
• Overseeing the design, approval and production of the institution’s promotional merchandise;
• Seeking and organizing for opportunities to market the institution on various media platforms through interviews. Liaising with, and providing information to, the media and arranging interviews with members of staff where necessary;
• Sourcing for opportunities for the institution to participate in education related exhibitions and planning for the same;
• Planning and coordination of the institution’s events;
• Performing market research and analysis to inform the institution’s marketing plan;

Qualifications

• A Bachelor’s Degree in Sales & Marketing;
• Must have 2 years’ experience in a similar position. Having worked in a tertiary institution is an added advantage;
• Should have listening, communication skills, interpersonal, organizational and planning skills;
• Should be able to work with courtesy, tact, and diplomacy when dealing with others, and to work cooperatively as part of a team;
• Should have knowledge of current academics and curriculum areas relevant to technical institutions;
• Strong computer skills, including high level of proficiency in MS Excel, PowerPoint, and Word;
• Ability to probe for, analyze and synthesize information, as well as express ideas clearly, both verbally and in writing;
• Ability to make quick yet sound decisions;
• Ability to work independently, problem-solve, and be persistent;
• Should be able to work with courtesy, tact, and diplomacy when dealing with others, and to work cooperatively as part of a team;
• Should have listening, communication skills, interpersonal, organizational and planning skills;
• Personal qualities of integrity, credibility, self-driven attitude towards work, and commitment to the mission of the institutions.