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  • Posted: Jul 6, 2022
    Deadline: Jul 20, 2022
  • Founded in 1987 by the Chedda family, Kenafric Industries Limited is one of the largest manufacturers of Confectionery, Food, Footwear, and Stationery products in Kenya. Kenafric employs over 1500 people directly and touches the lives of more than 7500 people indirectly. The vision of the founders and relentless hard work over 25 years has given Kenafric ...
    Read more about this company


    Area Sales Manager


    • Implementing the designated country’s strategy while monitoring the scope areas in line with the sales strategy, policies, processes, and procedures to achieve the set objectives.
    • Developing and cascading the Section targets through a performance management structure while inspiring team to achieve the section scorecard in line with overall objective
    • In-charge of the assigned territory’s sales operations, departments and personnel involved in the sales function of the country under responsibility
    • Achieve monthly, quarterly, and annual targets for sales and payments. 
    • Optimise primary and secondary sales through delivering right merchandise specific to all the verticals as in distributors, retailers, and wholesalers to deliver targets.
    • Evaluating market trends, gathering competitive information, identifying trends that effect current and future growth of regional sales and profitability for decision making. 
    • Development of customer relationships through regular operational reviews to ensure that product availability, distribution and opportunities are grasped
    • Develop and implement efficient route to market strategies 
    • To reporting to Export Sales Manager through daily, weekly and monthly reports, so as to be abreast with targets v/s actual.
    • Benchmarking and implementing best practices in marketing and other respective areas of work.
    • Implementing product quality, customer & Service Excellence and Change initiatives to achieve desired business plans and culture
    • Managing talent in the country including coaching, mentoring, developing, motivating, training, and evaluating staff to achieve highest levels of performance


    • Degree in Sales & Marketing or related course
    • At-least 8-10 year(s) relevant experience


    • Selling skills
    • Planning skills 
    • Negotiation & Influencing
    • Analytical Skills
    • Information management


    • General Skills
    • Teamwork
    • Communication Skills
    • IT skills
    • Customer Service
    • Time Management

    Method of Application

    Interested candidates to send their updated CVs to quoting Sales Manager as the subject on or before 20th July 2022. Please specify the Region

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