Channel Visibility Lead at Diageo

The Channel Visibility Lead is responsible for Crafting & Executing winning Visibility for our Iconic brands & Channel programs to create Top of Mind Awareness, to drive Company performance and Market Share.

Responsibilities:

• Develop and Execute world class visibility strategy in the marketplace that are insight driven, consumer focused and commercially viable to support channel profitability growth
• Lead Brand teams and partner agencies in developing Artworks & renders in line with Brand style guides
• Performance Reporting for visibility projects to ensure they are Delivered On Time In Full with No Errors and within approved budgets.
• Manage performance of appointed Visibility Execution & Quality Control agencies.
• Provide Channel relevant Insights to Brand & Sales teams to drive innovative thinking & identify Category growth drivers through visibility.
• Devise Cost Effective & scalable branding options for uplifting the Trade.
• Continuously track competitor visibility activities & create a dynamic reporting system.

Qualifications and Experience Required:

Essential Skills

• Educated to a graduate level with 5 years work experience in Creative Design.
• Project Management Capabilities.
• An ability to inspire agencies to deliver great work and ideally some experience of working with key customers

Desirable

• A business-related qualification
• Previous commercial management experience