Digital Marketing Executive at Employd Staffing Solution

The Marketing Executive will oversee event-based, experiential, and social media marketing activities for the company’s portfolio. This role is hands-on and execution-focused, with strong emphasis on content creation, influencer partnerships, event execution, and local brand activation within the Food & Beverage (F&B) sector. 

Key Responsibilities

• Capture real-time content (photos, videos, Reels, TikToks, and live streams) during events, tastings, and brand-sponsored bar nights. 
• Create in-house content featuring staff recommendations, product highlights, and behind-the-scenes moments. 
• Ensure timely posting and maintain content relevance aligned with current social media trends.
• Identify, engage, and collaborate with local UGC creators and micro-influencers for social media partnerships. 
• Build and manage relationships with food bloggers, wine bloggers, and lifestyle creators relevant to the brand.
• Maintain influencer relationships and oversee the execution of collaborations.
• Train and motivate staff to confidently promote and talk about the brand during events and activations. 
• Encourage and guide staff to promote the brand through their personal social media platforms where appropriate.
• Stay up to date with market trends, social media trends, and consumer preferences within the food and beverage sector.
• Provide insights and recommendations based on market observations to strengthen brand presence and engagement.

Qualifications 

• Diploma or Degree in Sales, Marketing, or Business-related field .
• Previous experience in Alcoholic Beverages, FMCG, or F&B marketing is preferred. 
• Strong network within local creators, influencers, bloggers, and hospitality venues. 
• Hands-on experience in content creation (mobile photography and video content creation acceptable). 
• Experience in event management and on-ground brand activations. 
• Excellent communication and relationship-building skills. 
• Ability to work evenings and weekends as required for events. 
• Self-motivated, proactive, and execution-driven mindset.