Head of Marketing at Simba Corp

Purpose:

Reporting to the Group CEO, the Head of Marketing is a key position within the Senior Management Team of Simba Corporation.

The position plays a key role in the formulation, development, and actualization of the Corporate Marketing strategy (covering all business units), identifying business opportunities as well as opportunities for growth in existing markets and expansion into new markets. In addition, the position supports the Business in customer experience, innovation, and business transformation.

Key Responsibilities

You will be expected to work closely with the Executive Team to deliver the Organization’s targeted outcomes and deliverables.

In particular, you will plan, develop and set the strategic marketing direction for the Organization to ensure achievement of the Organizational objectives for revenue and margin generation and business development. More specifically, you will be expected to:

• Work closely with the various businesses in the formulation, development and implementation of the corporate marketing strategy designed for business growth across all businesses.
• Prepare implement and manage monthly, quarterly and annual marketing plans and budgets for the successful implementation of marketing campaigns across the Organization.
• Develop and implement marketing goals, branding and corporate identity initiatives to ensure the profitability, share of market and expansion of the Organization’s products and services.
• Identify opportunities for expansion and growth and develop new business relationships and strategic partnerships.
• Design branding, positioning and pricing strategies and provide strategic support to the marketing teams including Digital, Advertising, Communications and Creative.
• Conduct customer, brand, and product research initiatives and competitor analysis to drive the development and implementation of marketing and brand strategies.
• Manage providers, consultants, freelancers, and other suppliers, including contract negotiation and management.
• Establish, build, and develop a professional marketing team and provide the planning, leadership, coaching and mentoring to ensure direct reports achieve their key deliverables and exceed the Organization’s strategic
• Oversee the operation of the Organization’s website email marketing program and provide analytics review.
• Oversee the management of the contact center and ensuring all issues pertaining to customers and customer complaints are handled in the appropriate manner

Required Qualifications and Experience

• Degree in Marketing, Business or a related field; Master’s degree is an added advantage
• Work experience at senior management level with demonstrable experience running successful marketing campaigns.
• Demonstrated capability in managing significant organizational change
• Strong analytical skills with experience in collecting and analyzing data
• Project and product management experience
• Highly motivated with the ability to work independently
• Good financial understanding of business
• Proven ability to develop and maintain financial plans

Critical Competencies required

• Ability to interact professionally with a diverse group of customers, investors partners and senior management
• Exceptional leadership and stakeholder management skills
• Effective negotiation skills
• Excellent verbal and written communication skills
• Aptitude in decision-making and working with numbers
• A person of high integrity

Deadline: 25/02/2022.