High Networth Individual (HNI) Manager at Gulf African Bank

Job Purpose 

• To manage, grow, and deepen relationships with High Net-Worth Individuals by providing personalized financial advice, investment solutions, and superior banking services.
• The role entails delivering holistic wealth management services to affluent clients, achieving financial targets, and enhancing the Bank’s position as the preferred financial partner for HNI clients.

Key Responsibilities:

Strategy and Business Development

• Design, formulate and execute segment growth strategies and marketing programs to drive segment revenue (P&L) and business performance
• Develop compelling value propositions and tailored products to attract and retain HNI clients.
• Design products based on identified customer needs, formulate tactical business plans to package product offer to grow segment base, enhance customer engagement and work closely with internal stakeholders to launch them
• Collaborate with internal teams to launch innovative solutions that meet client needs.

Client Acquisition & Relationship Management

• Acquire new HNI clients through referrals, targeted marketing, and strategic prospecting.
• Cultivate enduring relationships, serving as a trusted advisor and ensuring exceptional service.
• Conduct regular portfolio reviews to align with client financial goals and risk appetites.
• Build positive and lasting relationship with individual and family clients, family offices, foundations and their advisors, managing the different dynamics and interests of the parties to build consensus and realize desired results.
• Create an execute a client driven relationship management and portfolio management strategy that will result in increased revenue, profit, share of wallet and contained PAR within Bank guidelines.

Portfolio Growth & Revenue Generation

• Achieve assigned financial targets including deposit mobilization, asset growth, fee income, and product cross-sell.
• Proactively identify new revenue opportunities within the client portfolio.
• Monitor credit exposures to ensure portfolio quality and timely repayments.

Client Experience & Retention

• Ensure high-quality service delivery and resolution of client issues within agreed service-level agreements (SLAs).
• Provide concierge banking support — coordinating account setup, product access, and premium services.
• Maintain high levels of client satisfaction through personalized communication, financial updates, and exclusive engagements.

Risk, Compliance & Documentation

• Ensure strict adherence to all regulatory requirements (KYC, AML, CBK guidelines) and internal Bank policies.
• Keep proper documentation of client transactions and financial advice.
• Monitor client accounts to identify red flags or unusual activities that may pose reputational or regulatory risks.

Business Targets

• Primarily responsible for acquiring, servicing and managing HNI client relationships through one on one engagement, identifying client needs and providing them with the appropriate bank products, services and solutions with the ultimate goal to
• Driving revenue and volume growth of portfolio assigned

New to Bank client acquisition

• Deepening of existing client relationships
• Cross sell of products/ solutions thereby increasing their share of wallet in the Bank
• Retention of existing customers
• Increase of customer satisfaction levels
• Delighting clients through providing excellent service which leads to increased loyalty

Knowledge and Experience required for this Role

• Bachelor’s degree in Finance, Business, Economics, or a related field (MBA or CFA an added advantage).
• Minimum of 5-7 years of experience in retail, private, or wealth banking, with at least 3 years specifically managing HNI clientele in Kenya.
• In-depth knowledge of financial markets, investment instruments, and wealth management solutions.
• Up-to-date knowledge of financial markets, economic indicators, and global wealth trends.
• Deep understanding of Kenya’s affluent market, client preferences, and the competitive landscape.
• Proven ability to drive business development, acquire new clients, and significantly grow portfolios
• Strong analytical, financial, and credit assessment skills.
• Exceptional communication, negotiation, and interpersonal skills, with the ability to build and maintain trust with highvalue clients.
• Demonstrated self-management, accountability, and a commitment to personal development.
• Proven leadership skills with the ability to mentor and support a team. In-depth knowledge of financial markets, investment instruments, wealth management solutions, and global wealth trends.