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The Kenya Bureau of Standards (KEBS) has remained the premier government agency for the provision of Standards, Metrology and Conformity Assessment (SMCA) services since its inception in 1974. Over that period its main activities have grown from the development of standards and quality control for a limited number of locally made products in the 1970s to the...
Grade: KS 4
Ministry /Corporation: Kenya Bureau of Standards
Directorate/Division Human Resource and Administration
Department: Marketing and Customer Care
Section / Unit: Marketing
Location / Workstation: KEBS Head office – Popo Road, Off Mombasa Road
Job Purpose
The holder of this job is responsible for development and implementation of marketing strategies and policies that ensures achievement of the organization’s set mission and vision.
Key Responsibilities / Duties / Tasks
Managerial / Supervisory Responsibilities
- Participate in development of the Department’s Work plan and budget;
- Prepare monthly, quarterly and annual sectional reports
- Participate in the implementation of the performance management and Quality Management
Systems within the section
- Participate in departmental meetings and committee meetings as appropriate
- Develops and manages the implementation of marketing strategies and policies for the
organization.
- Coordinates and facilitates KEBS participation in shows and exhibitions in order to market
KEBS services.
- Trains, coaches and mentors’ staff in marketing section.
- Manages performance of staff in the section by developing the objectives, Balanced Score
card and work plans of the marketing section for direction and supervision.
- Develops and maintains a working relationship with externally contracted agencies.
- Develops strategies that address marketing gaps identified through marketing surveys.
Operational Responsibilities / Tasks
- Undertake continuous analysis of competitive environment and consumer trends
- Prepares, implements, controls and reviews the marketing budget
- Identifies, coordinates and manages the production of promotional items and activities for the
organization as per the corporate manual.
- Assists in assessing training needs in marketing for recommendation to Human Resources
Manager
- Coordinates activities in the marketing survey for the organization
- Identifies opportunities for improvement of performance and efficiencies in existing marketing
systems
- Coordinates the review of KEBS website
- Coordinates the implementation Risk Management Systems within the section
- Undertake any other duties of similar level and responsibility as may be directed from time to
time.
Job Dimensions:
Financial Responsibility:
- Development of departmental budgets
- Monitor departmental budgets
Responsibility for Physical Assets
- Responsible for physical assets assigned by the Institution
- Provide oversight for all physical assets in the section
Decision Making:
- Makes strategic, operational and financial decisions for decisions for the section
- Plans the work of subordinates
- Assigns work to subordinates
- Monitors subordinates work performance
- Appraises/evaluates subordinates’ performance
Working Conditions:
- Works predominantly within the office.
Job Competencies (Knowledge, Experience and Attributes / Skills).
Academic Qualifications
- Bachelor’s degree in Communication, Public Relations, Business Administration, Marketing or social sciences with a post graduate diploma in the relevant field.
- Relevant Master’s degree.
Professional Qualifications / Membership to professional bodies
- Member of Marketing Society of Kenya (MSK)/ Chartered Institute of Marketing (CIM)/
Public Relations Society of Kenya (PRSK)
- Management Course lasting not less than four (4) weeks from a recognized institution;
- Relevant Management System Auditor/Assessor;
- Demonstrated competence in work performance; and
- Fulfilled the requirements of Chapter Six of the Constitution.
- Previous relevant work experience required.
- At least 8 years’ relevant work experience out of which 3 years’ experience must have been in a
supervisory position.
Need to know: Attributes:
- Knowledge of succession management
- Knowledge of corporate governance practices
- Knowledge of strategic management
- Knowledge of performance management models (balanced score card)
- Knowledge of project management
- Knowledge of Financial planning and budgeting tools
- Knowledge of Human Resources Management
- Knowledge of marketing trends
- Problem solving skills
- Time management skills
- Communication skills
- Customer care skills
- Negotiation skills
- Interpersonal skills
- Team player
- Innovative
- Leadership skills