Marketing Officer - Manufacturing (Nairobi) at Ital Global

About the Client:

A market leader in the manufacture of Steel and Plastic construction materials with a far-reaching influence across the East and Central African region, having grown synonymously with the construction sector in the region both in scale and scope. The firm is well known for its sustainable business practices, best quality and biggest variety of its product range, and the protection of our environment.

Duties & Responsibilities:

• Contribute in the implementation of marketing strategies.
• Attend meetings with the production or manufacturing department and understand the details of the products and discuss strategies with them.
• Organize and attend marketing activities, activations or events to raise brand awareness.
• Plan advertising and promotional campaigns for products or services on a variety of media (social, print, etc.).
• Take lead in organizing events and exhibitions for the promotion of products and capture potential markets.
• Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence.
• See all ventures through to completion and evaluate their success using various metrics.
• Prepare content for the publication of marketing material and oversee distribution.
• Conduct market research to identify opportunities for promotion and growth.
• Collect market intelligence and analyze for effective decision making
• Collaborate with managers in preparing budgets and monitoring expenses.
• Develop, implement and deliver sales targets as per sales plan.
• Identify and create product wise customer data base, target list and masters.
• Establish, develop and maintain business relationships with both internal and external partners who include key corporate clients within the region.
• Conduct regular need based market research, surveys to gather relevant data in order to analyze products, services, competition and trends.
• Gather and document regular feedback from clients, communicate to respective heads of departments and work on a clear action plan.
• Effectively communicate and promote products, services, packages, plans, features, and benefits to existing and prospective clients.
• Contribute to the long-term marketing plan to drive forward agreed company objective.
• Lease with the clients. Prepare quotations and negotiating with the prices and other issues.
• Prepare monthly expenditure report of the advertisements, promotions events and all types of expenses involved in marketing a product.
• Monitor the impact of the marketing strategies adapted on the sales of the product and make necessary amendments in the strategies.
• Compile and distribute financial and statistical information monthly, and writing field visit reports on daily basis.
• Maintain, build and update a mailing database.
• Maintain continuity among work teams by documenting and communicating actions, irregularities and continuing needs.
• Preparation and Development of marketing plans, strategies.
• Preparation of marketing proposals, presentations etc.
• Track and record project results and amend marketing measures.
• Any other duties as assigned.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration or relevant field.
• Minimum 7 years’ of relevant work experience in sales from a recognized steel industry.
• Excellent knowledge of MS Office and marketing software (e.g. CRM)
• Proven experience as marketing officer in manufacturing firm or similar role
• Valid Driving License.

Competencies & Skills

• Excellent communication, presentation, negotiation, interpersonal, PR and relationship building skills.
• Solid knowledge of marketing techniques and principles.
• Good understanding of market research techniques, statistical and data analysis methods.
• Excellent organizational and multi-tasking skills.
• Outstanding communication skills and interpersonal abilities.
• Creativity and commercial awareness.
• Team player with a customer-oriented approach.
• Strong Business Acumen.