Sales & Marketing Manager at CDL Human Resource

• The primary responsibility of the Sales & Marketing Manager is to drive business growth by identifying and pursuing new opportunities, building strong client relationships, and developing effective sales and marketing strategies that align with our client strategic objectives. This role involves leading and mentoring the business development team to ensure collaboration and successful execution of initiatives that contribute to the company's overall growth and success. The Sales & Marketing Manager will report directly to the Managing Director.
• The ideal candidate will possess a proven track record in sales, a deep understanding of the interior design industry, and the ability to create and implement successful marketing strategies.

KEY RESPONSIBILITIES/ACCOUNTABILITIES

Business Development:

• Identify new business opportunities and generate qualified leads through networking, industry events, and cold outreach.
• Build and maintain strong relationships with prospective and existing clients to drive repeat business and referrals.
• Collaborate with the design team to craft tailored, impactful proposals and close significant deals.

Sales Strategy:

• Develop and implement sales strategies designed to consistently meet or exceed the company’s pipeline and revenue targets.
• Analyze market trends and competitor activity to refine sales tactics, capitalize on new opportunities, and drive target achievement.
• Monitor and report on sales performance against company targets, offering data-driven insights and recommendations to achieve sales goals

Marketing Management:

• Lead and coordinate the Business Development team in implementation of the business sales strategy so as to consistently meet agreed sales targets and drive business growth.
• Lead market intelligence efforts to gather insights on clients and industry trends, refining strategies accordingly.
• Oversee digital marketing, including social media, email campaigns, and website management, while forming strategic partnerships.
• Develop and manage campaigns to promote the company brand and portfolio, while creating marketing communication materials.
• Maintain excellent client relations and serve as the main point of contact for high-profile clients throughout project lifecycles.

Requirements

KEY SKILLS, EXPERIENCE AND QUALIFICATIONS REQUIRED

• Business Acumen: Using economic, financial, market and industry data to understand and improve business results; using one’s understanding of major business functions, industry trends and own organization’s position to contribute to effective business strategies and tactics.
• Customer / Client Focus: Ensuring that the Client perspective is a driving force behind business decisions and activities; crafting and implementing service practices that meet customers’ and own organization’s needs.
• Driving for Results: Setting high goals for personal and group accomplishment; Using measurement methods to monitor progress toward goals; Tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement.
• Building Partnerships: Fosters long-term relationships, expands business networks, and creates collaborative opportunities that drive revenue growth. By developing strategic alliances with clients, industry professionals, and stakeholders, the manager enhances brand visibility, opens new market channels, and strengthens the company’s position within the industry.
• Negotiating: Must be able to secure competitive project terms and high-value contracts while maintaining strong relationships with clients. Effective negotiation will play a key role in maximizing project profitability and ensuring successful project delivery, contributing to long-term business growth.
• Team Leadership: Must be able to build a cohesive and productive business development team in order to achieve the required output.

Experience

• A minimum of 5 years of relevant experience in Marketing for a consulting service firm preferably in the construction industry.