Senior Associate, Brand and Product Marketing at I&M Bank

Job Purpose:

• The role holder assists in the development and execution of brand and marketing campaigns, initiatives and experiences, activations, product and segment positioning campaigns through media advertising, digital marketing, events and sponsorships management as well as branding; targeted at colleagues, prospective and existing customers, community, other external stakeholders to create corporate brand awareness, build brand equity and drive product consideration & usage.

Key Responsibilities:

• Support in development and execution of Go to Market plans and Campaigns in collaboration with Agency and Manager.
• Plan, execute, and manage on-ground events and activations, including vendor coordination.
• Coordinate internal marketing campaigns across the departments and branch network.
• Support in media management, buying, ad placement, and campaign execution.
• Review marketing collateral from agencies.
• Oversee design and production of marketing materials working with approved vendors.
• Provide support to Group subsidiaries regarding branding guidelines for marketing materials.
• Maintain promotional material and banner stocks and prepare monthly Marketing Expenditure Reports. 

Academic Qualifications:

• Bachelor’s degree in marketing, Business, or related field.
• Digital marketing qualifications preferred.

Professional Qualifications / Membership to professional bodies/ Publication: 

• Diploma in Marketing.
• CIM.

Work Experience Required:

• Over three years relevant experience in a similar sized organization.

Competencies:

• Planning & Organizational skills.
• Analytical skills and attention to detail.
• Strong oral and written communication skills.
• Interpersonal skills to manage stakeholders at all levels. 
• Ethics and integrity.
• Excellent judgment and analytical abilities and impeccable integrity.
• Strong commercial awareness and an ability to connect to business goals.
• Marketing and Digital Skills.
• Execution Agility.