Senior Creative Strategist - Paid Social (Meta Ads) at Pavago

About the Role

• We’re hiring a Senior Creative Strategist – Paid Social (Meta Ads) who takes a creative-first approach to performance marketing.
• This is not a traditional media buying role focused only on dashboards and optimization.
• Your primary edge should come from your ability to develop winning ad concepts, write strong creative briefs, and shape storytelling that drives conversions.
• You will own Meta advertising across multiple accounts — from idea → creative → launch → scale — with full responsibility for performance outcomes.

What You’ll Be Doing

• Own and scale Facebook & Instagram ad campaigns from ideation to execution
• Manage and optimize key metrics including CPL, CPA, and ROAS across multiple accounts
• Handle $10K–$250K+ monthly ad spend budgets with performance accountability

Creative Strategy (Primary Focus)

• Develop original ad angles, hooks, and messaging frameworks
• Write clear, high-converting creative briefs for designers and video editors
• Lead UGC direction, including scripting, storytelling, and video concepts
• Contribute directly to ad concepting and campaign narratives
• Continuously test new creative ideas and iterate based on performance

Performance & Optimization

• Analyze performance daily and make data-driven decisions
• Identify winning creatives and scale them effectively
• Optimize campaigns across audiences, creatives, and offers

Creative + Data Feedback Loop

• Use data to refine messaging, angles, and storytelling
• Understand why creatives perform — not just what performs
• Continuously improve performance through creative iteration

Collaboration & Ownership

• Work closely with designers, editors, and internal teams
• Align campaigns with broader revenue and growth goals
• Operate with autonomy — owning outcomes, not just execution

Must-Have Requirements (Non-Negotiable)

• 3+ years running Facebook/Instagram ads at a high level
• Proven experience managing at least $10,000/month in ad spend (preferably significantly more)
• Experience handling multiple accounts (5+) simultaneously
• Strong hands-on involvement in creative strategy, including:
• Ad concepting
• Creative brief writing
• Storytelling for paid ads
• Ability to create ads that convert — not just launch campaigns
• Strong command of:
• Meta Ads Manager
• Facebook Business Suite
• Pixel tracking & conversion optimization
• Strong copywriting skills — able to craft compelling hooks and messaging

 Important: Candidates who have only executed campaigns without contributing to creative strategy (concepts, messaging, briefs) will not be a fit for this role.

What Separates Top Candidates

• Strong portfolio of winning ad creatives (UGC, static, video)
• Clear ability to explain their role in creating high-performing ads
• Deep understanding of creative → offer → conversion flow
• Experience managing $50K–$250K+ monthly budgets
• Hands-on experience with UGC workflows and video production
• Use of AI tools (e.g., ChatGPT) to improve creative output

What Success Looks Like

• Consistently hitting or improving CPL, CPA, and ROAS targets
• Launching and scaling campaigns quickly without sacrificing quality
• Bringing fresh creative angles and testing ideas proactively
• Driving measurable growth across multiple accounts