Senior Lifecycle Marketing Specialist at Tala (formerly InVenture)

What you'll do

• Design, build, implement, measure, and iterate on lifecycle strategies that build personalized relationships with prospects and customers through all stages of their journey
• Partner with Marketing, Product, and CX to execute and optimize high-performing lifecycle marketing campaigns
• Generate data-driven hypotheses and execute A/B tests to inform new marketing strategies and  drive outsized ROI
• Use data, analytics, and experimental design to drive improvements across a wide variety of business objectives
• Lead the lifecycle production process from ticket creation through to deployment and analysis, identifying process flows to maximize team efficiency
• Execute on lifecycle marketing campaigns per requests of stakeholders
• Problem solve in real time to address service interruptions impacting customers
• Learn business rules, product flows, and underlying data to support rapid delivery of reliable solutions with the highest level of precision and data quality
• Work with data, product, and engineering teams to define any new requirements to ensure the right data are available for relevant, personalized, and real-time campaigns
• Manage, develop, coach, and motivate team members in a highly engaged, high performance culture

What you'll need

• Minimum of 5+ years of relevant lifecycle marketing and mobile/CRM experience
• Hands on experience with marketing automation platforms; experience with Braze a plus (experience with MoEngage, Iterable, Responsys, ExactTarget, LeanPlum, Klaviyo also considered)
• Solid understanding of email, in-app, push & SMS including campaign automation, data feeds in and out, and segmentation queries
• Passion for analysis of results; intermediate SQL knowledge strongly preferred
• Data analysis experience, with proven ability to push through ambiguity to interpret data with minimal guidance
• Passionate about data QA and finding the “why” behind data discrepancies 
• Ability to work in a fast-paced environment, adapt to change and effectively prioritize and multitask
• Strong attention to detail and project management skills with ability to organize and manage multiple projects simultaneously
• Effective communicator with a collaborative, can-do attitude
• Proven ability to process and synthesize data with a strong analytical approach to funnel activation metrics measurement, campaign performance, and optimizations.
• Analytically minded; able to effectively communicate analysis results to drive decisions
• Experience writing clear, compelling copy
• Experience with HTML and CSS
• Cross-cultural skills with a passion for serving our customers and working with global teams across Mexico, Philippines, Kenya, and India