Senior Manager, Communication at KCB Bank Kenya

KEY RESPONSIBILITIES: 

Strategy Development: 

• Develop and execute KCBF communication strategy aligned with KCBF’s mission, goals and values
• Develop, implement and evaluate the annual communications plan and budgets and be responsible for the management of the budget.

Media Relations: 

• Engage and build a robust network with mainstream and non-traditional media partners to generate local, regional and global coverage to build the Foundation’s profile.
• In close collaboration with peers in the organization, develop press releases, press kits, newsletters, digital content and related communications and awareness materials press releases, media kits, and other materials to promote organizational initiatives and events.
• In close collaboration with peers and agency partners, monitor and protect the Foundation’s reputation and address and potential issues or cries proactively.

External Communications: 

• In collaboration with peers and agency partners, oversee KCBF’s digital communication including website content, email campaigns and social media channels.
• Lead the generation of online content that engages audiences.
• Manage the development, distribution, and maintenance of communication collateral including but not limited to organizational reports, brochures and newsletters.
• Track and measure the level and effectiveness of KCBF’s engagement.
• Collaborate closely with the Fundraising, Programs and M& E teams to ensure that the Communications team is fully leveraging impact, successes and activities to advance the brand and strategic objectives. 
• In close collaboration with peers, ensure that communications by program and project partners on joint programs/initiatives align with the Foundation’s and KCB Group’s communications’ strategy. 
• Identify public engagement opportunities for the Foundation and maintain relationships with important conferences, speaker's bureaus, and other relevant fields of value to the Foundation's brand-building and message dissemination.

Advocacy: 

• Develop and lead advocacy campaigns that align with the KCBF’s mission and strategic objectives.
• Collaborate with stakeholders to identify key advocacy issues and develop targeted messaging and communication strategies
• Build and maintain relationships with policymakers, government officials, and community leaders to advance the organization's advocacy goals.
• Monitor legislative and policy developments at local, national, and international levels and identify opportunities for advocacy engagement.
• Organize advocacy events, forums, and meetings to raise awareness of key issues and mobilize support for policy change.
• Work closely with the media to amplify advocacy messages and increase visibility for the organization's advocacy efforts.
• Provide training and support to staff members and volunteers to engage in advocacy activities effectively.
• Evaluate the impact of advocacy campaigns and initiatives and use data and insights to refine strategies and tactics.
• Collaborate with partner organizations and coalitions to amplify advocacy efforts and maximize impact.

Internal Communications: 

• In collaboration with peers, ensure effective internal communication practices within the Foundation, and across the KCB Group to ensure effective internal communication of Foundation messages
• In close collaboration with Senior Partnerships Manager, ensure a culture of transparency and collaboration through open communication channels. 

Capacity Building: 

• Develop and implement training programs and resources to enhance the communication skills and capacity of staff members. 
• Provide guidance and support to staff members on effective communication strategies, messaging, and branding guidelines.
• Organize brownbags, workshops, and other learning opportunities to promote best practices in communication and media relations.
• Stay informed about emerging trends and technologies in nonprofit communication and advocacy and share knowledge with the team.
• Evaluate the effectiveness of capacity-building efforts and make recommendations for improvement based on feedback and outcomes.

MINIMUM POSITION QUALIFICATION REQUIREMENTS

Academic & Professional

Education 

Bachelor’s Degree Public Relations/CommunicationRQ

Professional Qualifications

• Membership in a relevant Professional Body e.g PRSK, CIPRRQ 
• Masters Degree Public Relations/Communications/Related FieldAA 

Experience

Total Minimum No of Years’ Experience Required

6 years 

DetailMinimum No of YearsNeed Type[5]

• Public communications 6ES
• Public relations 5ES
• Nonprofit Communications 2DE
• Journalism, media or related area 5ES
• Digital messaging (Web/Social Media/Mobile) 4ES
• Events management 4