Senior Sales Manager - Leisure at Fairmont Hotels & Resorts

Job Description

• Develop and execute strategic sales plans to achieve and exceed monthly, quarterly, and annual leisure revenue targets.
• Manage and grow a portfolio of high-value leisure accounts, including luxury tour operators, travel agencies, wholesalers, DMCs, and consortia partners.
• Identify and secure new business opportunities through prospecting, networking, referrals, industry events, and targeted sales activities.
• Build and maintain long-term relationships with key decision-makers and travel industry partners.
• Conduct hotel presentations, client meetings, site inspections, and familiarization (FAM) trips to showcase the hotel's facilities and services.
• Plan, coordinate, and manage domestic and international sales missions, roadshows, trade shows, and industry exhibitions while ensuring effective budget management.
• Analyze market trends, competitor activity, and customer insights to identify opportunities and develop effective sales strategies.
• Prepare annual account plans, sales forecasts, revenue projections, and business development strategies.
• Collaborate closely with Revenue Management, Marketing, Reservations, Catering, and Operations to maximize revenue opportunities and deliver exceptional guest experiences.
• Negotiate contracts, preferred partnership agreements, and rate proposals in line with hotel revenue objectives.
• Maintain accurate client records, sales activities, and pipeline management within Opera and other CRM systems.
• Prepare and present weekly, monthly, and quarterly sales performance reports to the Director of Sales.
• Mentor and support junior sales team members by sharing best practices and assisting with account development where required.
• Represent the hotel and brand at industry associations, networking functions, and promotional events to enhance market presence.
• Ensure full compliance with company sales standards, brand guidelines, and corporate policies.
• Perform additional responsibilities as assigned by the Director of Sales or Commercial leadership team.

Qualifications

• Bachelor's Degree in Hospitality Management, Business Administration, Marketing, or a related field.
• Minimum of 7–10 years of progressive luxury hotel sales experience, with at least 3 years in a senior leisure sales role.
• Proven experience managing international leisure markets and luxury travel partnerships.
• Strong understanding of luxury hospitality, destination marketing, and global travel distribution channels.
• Demonstrated success in achieving and exceeding sales and revenue targets.
• Experience participating in international trade shows, sales missions, and industry events.

Skills & Attributes

• Bachelor's degree in hospitality management, Business Administration, Marketing, or a related field.
• Minimum of 7–10 years of progressive luxury hotel sales experience, with at least 3 years in a senior leisure sales role.
• Proven experience managing international leisure markets and luxury travel partnerships.
• Strong understanding of luxury hospitality, destination marketing, and global travel distribution channels.
• Demonstrated success in achieving and exceeding sales and revenue targets.
• Experience participating in international trade shows, sales missions, and industry events