Job Vacancies at Diageo

Organization:

This role is responsible for the creation and execution of world class commercialization plans across all Innovation brands in KBL for beer, spirits and new to world categories. This role will lead a team of 3-5 highly skilled innovations commercialization leads to develop the most efficient and effective Industry leading Shopper Marketing Growth Drivers for new innovations. The growth drivers developed must drive availability (i.e. listing), price effectiveness, grow our share, but also drive equity and penetration growth. The role requires the individual to transform our growth drivers to be ‘channel’ and brand marketing ready. There is a requirement in this role to develop commercial plans that deliver against all aspects of the ‘path to purchase’ and not just at the ‘Moment of choice’

Key outcomes:

• Working very closely with Innovations marketing teams, and starting with strong insights, this role leads the creation of high quality and scalable commercial plans for execution. The creation is for beer, spirits and new to world categories.
• Delivers Inspiration and Toolkits that are ‘Channel Ready’ and brand marketing ready across countries for Execution
• Working with, and managing Agencies to set the highest standards and deliver the very latest and best triple win commercial plans.
• Deliver tools that conform to the developed NGM Physical Availability principles, covering the full Path to Purchase, and in accordance with the M&E learnings
• This role will also control the flexible resourcing work plan across all Shopper Marketing and Category Asset Creation teams. As part of this the role will take budgetary responsibility for ‘creation’, and the selection of appropriate agencies and the agency model we use
• With the change in structure the role and scope of the commercialization team will change and as part of this the incumbent will play a key role in setting out and defining the new responsibilities and ways of working.

Budget Responsible:

• The Innovations BTL execution &  ‘Create’ budget
• The activation money spent on Shopper Marketing/BTL execution.

Top functional capabilities for this role:

• Strong Consumer Marketing Experience/skills, and a clear understanding of the Commercial requirements for brilliant execution
• People Management & Coaching Expertise
• Stakeholder management and influencing at all levels, across Marketing & Country teams, to align on consistent TTL plans executed brilliantly at scale.

Top 3 leadership capabilities for this role:

• Consistently Delivering Great Performance through others - ensure join up between the Shopper Team and the Brand Team, and in particular the Category team who will sign off the ‘Channel Readiness’.
• Creating the Conditions for people to Succeed – provide context & insight for the team to act on, and for the Countries to execute brilliantly against.
• Creating Possibilities – ability to make sure our Shopper Marketing is Industry leading – a benchmark for others. Ability to look beyond the traditional ‘Shopper Marketing’ and understand and develop the tools to win along the Path to Purchase.

What would you need to demonstrate in order to be successful in this role?

• Brilliant Consumer Commercialization Skills
• Good understanding of retail and customer needs
• Fantastic People Management Skills
• A track record of Thought Leadership.

What would we expect you to develop in this role?

• Wide-ranging influencing skills
• Sizeable People and Strategic Leadership
• A strong profile within senior circles in the business

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About the role

Successful delivery of the Customs & Excise Tax Embedment Project to deliver the End2 End C&E process mapping and gap identification project as per the set timelines

Purpose

• This role sits in Global Tax and is responsible for supporting the C&E Tax Embedment project to deliver the e2e C&E process mapping and gap identifications. Failure to deliver the project may lead to compliance failures resulting in financial and reputational exposure for Diageo.
• This role sits in Global Tax and is responsible for supporting the C&E Tax Embedment project to deliver the e2e C&E process mapping and gap identifications. Failure to deliver the project may lead to compliance failures resulting in financial and reputational exposure for Diageo.
• Diageo operates in over 180 markets around the world, with production sites in Global Supply, international operations (complex entity, market and product-flow structure and foreign exchange) and complex tax and treasury activities. Customs & excise process are complex and impact every country where the group operates.
• Collaborating with the functions as required to deliver the successful delivery of the end to end C&E Tax Embedment project
• The areas of the business you will support and who you will work with are:
• Global Trade and Customs Compliance Team and other Regional CoE Teams
• External Service providers of the embedment project
• General Managers, Brand Teams, Finance Controllers and Market Finance Directors – align on new structure and ongoing risk management processes
• GBO
• Accountabilities
• Work together with the relevant Functions and the external service providers to map End2End process that have an impact on Customs and Excise duty.
• Review the process mapping documentations prepared by the external service providers and actively manage the process mapping workshops to capture the AS IS processes, the process gaps, risks and controls, document retention requirements
• Promptly identify and manage any emerging risk in relation to the project (timeliness or quality) and escalate these in due course to the senior management
• Ensure that consistent and quality deliverables are produced by the service providers that include all relevant touchpoints between the teams and system flows so every gap is identified. 
• Ensure that the C&E team and Functions in country are aligned with the gaps and remediation proposal and manage a timely sign off procedure.
• About You
• Experience required/Skills/Capabilities/Languages
• Global Trade governance experience
• Managing risk and dealing with enquiries and audits from customs and excise authorities
• 5 years of experience within a Global Trade/Supply function in a global multinational company
• Experience of providing domestic and cross border technical advice
• Effective project management and implementation skills
• Good team working and communication skills across diverse cultures
• Benefits of working here
• Unique Family Leave opportunity
• We work without border - you will work with people from all over the world
• You will deal with world class brand portfolio
• Wide variety of thematic events, afterwork activities organized by employee communities
• Product Allowance to purchase company products from the staff shop
• We won the Fittest Workplace Award, of course we have a Gym
• Urban legend is true, we do have a Rooftop Bar
• Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
• We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
• Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

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Job Description :

• Responsible for optimum use of SAP as a handy tool.
• Manage routine PM activities by:-
• Planning resources
• Manage spares
• Report against kpi’s
• Ensure Completion/closing (Teco)  work orders
• Collate review and report all maintenance kpi’s
• The integrity of the SAP data base is key to delivery of results and role holder liaise closely with engineering lead to ensure plant and equipment is accurate and reliable.
• Tracking of all maintenance activities and bench mark against agreed kpi’s.
• Review R&M expense versus plan on daily basis.
• Ensure all new assets have planned maintenance schedules in ISO format and that schedules are loaded in CMMS- SAP.
• Identify training needs for both managers and non- managers and carry out training on SAP functionality skill gaps.
• Facilitate the development of RCM and TPM based tasks for plant subject to perfect plant processes.

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About the Role

The role is a brand management position within the Kenya Marketing team. The job holder works closely with the Head of Spirits in providing leadership in planning and implementation of brand strategy laddering up to the higher business strategy

The role involves high stakeholder engagement including  sales team to ensure  full execution of field activities in line with brand strategies;

1. Consumer Planning & Research for provision of up to date research on brands and thorough analysis of the same for identification of opportunities and threats to the brand towards strategy development
2. Global Brand support offices for brand strategy alignment, sharing of best practice from locally developed projects and identification of innovation opportunities in support of brand growth
3.  Advertising Agencies & media agencies/media houses for effective brand communication in line with next generation marketing principles;
4. Group procurement for support on delivery of brand activity related goods and services;
5. Finance for cost/budget controls and brands profitability;
6. Production department for monitoring product quality and availability and PR agencies for enhancing brands image.
7. Cross functional linkages to deliver brand activities and innovations on time and in full
8. Management of the annual brand budget to deliver brand activities in line with the business growth strategy

Dimensions

Financial

• Proactively driving a robust brand P&L that meets both top line and bottom line objectives of the overall Spirits portfolio.

Market Complexity

EABL operates in a very competitive environment that has seen the entrant of new players in the total alcohol category. This necessitates the need for pro-active business approach.

The company invests heavily in A&P, Media buying, sponsorships and events to build brand equity and increase operating economic profit.

Market situation is changing rapidly due to the economic situation, declining disposable incomes and opening up of the economic trading blocks allowing in flow of products from other markets. Consumers are becoming more sophisticated.  This requires proactive marketing to maximise company market share. Trade is evolving and being more sophisticated especially at retail level. 

Leadership Responsibilities

1. Lead best practice in Marketing, providing tangible solutions to brand building gaps.
2. Lead commercial conversations through annual Game planning and implementation of brand strategy including identification of and implementation of stop gap measures.
3. Inspire and motivate agencies to execute brilliantly towards delivery of agreed brand objectives.

Purpose of Role

Protect, grow and build the brand by managing demand for the brands to achieve budgeted volume, market share and profit objectives. To develop and effectively implement marketing activities for the brands.

Top Accountabilities

1. Develop, implement & monitor annual strategic brand plan including proper management of allocated budget.
2. Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.
3. Identify and recommend market research programmes aimed at enhancing brand positioning.
4. Analyzing market research data including secondary research and taking corrective action for enhancement of brand strategies.
5. Effective management of brand advertising and sales promotion to generate brand growth.
6. Recommending, planning & co-coordinating brand PR activities likely to enhance the brand sales and image in the short or long term.
7. Monitor competitor activities affecting the brand and take appropriate corrective action
8. Monitor, evaluate and recommend brand-packaging update including pack and range extensions and follow through to implementation in liaison with Marketing Manager.
9. Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
10. Prepare monthly brand expenditure and variance report to control budgeted expenditure.
11. Plan and implement brand media strategy.
12. Market intelligence through regular trade visits and utilizing this to enhance brand activities.
13. Design, procurement and economic distribution of brand promotional materials to plan.
14. Interaction with Regional Brand (where applicable) liaisons to give updates on implementation of Brand strategic plans.

Qualifications and Experience Required

Qualifications

1. A Bachelor of Commerce Marketing or business degree or equivalent.
2. Relevant professional certifications.

Experience

1. Minimum of 3 years marketing experience preferably in a FMCG environment.
2. Brand management experience
3. Experienced in the development and execution of advertising strategies.

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is in itself, inclusive in nature, as it values everybody irrespective of background, gender, disability, religion or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.