Openings at Adept Systems

Job Purpose

Reporting to the Chief Executive Officer, the Chief Marketing Officer will be responsible for managing and growing the Braeburn, Braeside and Hillcrest brands in a manner that ensures optimal positioning, market awareness and acceptability through developing and implementing strategic marketing and communication programs.  The incumbent will also lead all internal communication initiatives and events to ensure maximum impact.

Your core deliverables will include the development and implementation of a solid marketing and communication strategy, appropriate positioning of BSL, operative internal communication, and effective resources management (budget and people).

Key Responsibilities

• Define the market segments for each of the BSL brands and develop brand positioning materials and appropriate communication plans for the targeted segment.
• In line with the BSL strategic goals and objectives, and working closely with the school's leadership teams, develop and implement marketing strategies and plans, including the budgets, that promote the Schools’ and programs and attract a diverse range of students. This will entail an in-depth understanding of parent needs as well as of local market trends and developments to inform school marketing strategies
• Work closely with Headteachers to develop effective marketing campaigns for their specific schools.
• Identify new markets and opportunities for growth and develop strategies to capitalise on these opportunities.
• Define effective parent engagement strategies and own the overall parent experience across all marketing and admissions touch points.
• Develop and implement referral marketing strategies, including referral programs and incentives, to encourage current students and families to refer new students to the school.
• Develop and manage relationships with key stakeholders, including parents, educators, and government officials, ensuring that BSL is well represented in the international education community.
• Monitor and evaluate the performance of the marketing efforts, identifying areas for improvement and developing strategies to address any issues that arise.
• Lead the development and implementation of initiatives to enhance the group's sustainability and social responsibility, ensuring that the group is making a positive impact on the communities in which it operates.
• Manage advertising agencies/partners, ensuring that optimal value to BSL.

Job Qualifications

• Bachelor’s degree in marketing or in business or related field, preferably at Masters level; and
• Professional qualification in marketing – a chartered marketer is desired

Knowledge, Experience and Competences

• At least (7) years marketing experience in the service sector; three (3) years of which must be in a managerial.
• Experience in the educational sector is a definite advantage.
• Solid experience in brand marketing, digital marketing and media relations, with proven ability to deliver brand vision, a plan and then make it happen.
• Creative, strategic thinker with the ability to see the big picture, yet still spot the minute details.
• Strong data analysis with ability to analyse large amount of data.
• Strong project management skills with a proven ability to manage budgets.
• A self-starter, proactive and confident in building a network, collaborates, has a strong sense of urgency and follow through
• Strong business acumen, relationship building, communication, presentation and interpersonal skills to influence stakeholders and commercial outcomes as well as manage relations with marketing agencies.
• Good leadership and people-management skills with ability to develop and drive high performing teams
• High ethical standards and an appropriate professional image.

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Key Responsibilities

You will be expected to:

• In line with the overall BSL strategic goals, formulate, review, and implement human resource strategies and plans, as well as the budgets, and work with other managers to ensure consistency in people management.
• Develop, implement, and communicate HR management policies and procedures that reflect school standards and culture, train staff on their application and revise them as necessary to ensure continued compliance with statutory requirements.
• Monitor all HR activities and practices across BSL to ensure compliance with statutory requirements and Group policies. Maintain knowledge of trends, best practices, regulatory changes, and new technologies in human resources, and employment law; apply this knowledge to communicate changes in policy, practice, and resources.
• Implement and/or support BSL’s staff related change management initiatives and act as the internal human resources consultant on various matters as may be required.
• Champion a positive organisational culture hinged on productivity and performance through a highly engaged workforce.
• Maintain good employment and industrial relations through well managed staff welfare schemes, healthy and safe working environment, effective management of disciplinary and grievance issues, with effective communication process; lead the Collective Bargaining Agreement (CBA) negotiations and manage implementation of the same.
• Continuously review and update the safeguarding policy, work with all the schools on its implementation, ensuring the appropriate training is delivered, compliance is monitored, and any changes are communicated
• Provide leadership to the HR team by coaching, mentoring, and managing their performance. This will include managing staff capacity and skill levels within the HR management department to meet current and planned outputs.
• Provide HR and children safeguarding metrics to management to allow for decision making and better planning.
• Manage the renewal process for all work permits, across the group ensuring that all necessary paperwork is completed accurately and submitted on time; Serve as the main point of contact for work permit renewal questions and concerns.

Requirements

We seek an energetic and mature human resources professional leader with solid experience the management of human resources management at a strategic level, in a multi-cultural environment. We are particularly interested in individuals who have the following:

Qualifications:

• Masters’ degree in a business-related field or social sciences;
• Higher diploma in Human Resource Management and membership to IHRM

Knowledge, Experience and Competences

• At least 10 years human resource management experience, with at least three (3) years at a senior level
• Specialist knowledge in change and conflict management gained in a large and diverse organisation.
• Good leadership skills with hands-on capability and management style.
• Proven ability to interpret long term plans into implementable programs and budgets
• Strategic management skills and an ability to influence change by building key partnerships at all levels of the organisation.
• Demonstrate a high degree of sensitivity, confidentiality when dealing with internal and external customers.
• Strong leadership, decision making, negotiation and problem-solving skills.
• A self-starter, high energy level with strong interpersonal and communication skills.
• Extremely detail-oriented, efficient and able to multitask, prioritise, manage and follow projects through to completion.
• High moral standing with impeccable integrity