Director - Marketing Job at Visa

Job Description

Under the guidance & direction of the Marketing Head for Sub Sahara Africa, this position is responsible for the end-to-end planning, implementation and execution of the Visa marketing strategy for the select markets in East Africa region namely Kenya, Tanzania, Uganda, Mauritius and Zambia. This covers all business priorities; including Client marketing, Mobile Payments, E-Comm, Affluent-and Global and Regional Sponsorships as well as overall Visa brand management for the geography.

JOB SCOPE

• Develop marketing strategies and plans for the geography, that address key market opportunities or needs
• Develop, co-ordinate and implement strategic marketing and communication plans designed to meet business priorities
• Work to retain and grow Visa´s client business by delivering marketing solutions that maximize revenue and profitability for assigned products and services
• Manage and prioritize the client marketing budget to align Visa´s product, marketing and sales strategies and objectives with client needs
• Provide consulting to maximize Path-for-Growth marketing strategies, plans and budgets for identified Financial Institution clients in support of financial targets
• Develop and execute end-to-end marketing (strategy through to execution) consulting for assigned Visa products and services for clients
• Align Visa Product, Marketing and Sales objectives and resources against client business needs, local Visa business and marketing objectives, working closely with the Business Development Team
• Work with Sales and other relevant partner functions to influence and gain the support and commitment of targeted Members to involve Visa in their card marketing planning processes.
• Identify those client-led initiatives that provide opportunity for Visa to contribute to financially, negotiating the financial terms and conditions of such participation
• Develop and implement integrated client marketing plans for top clients in Tier 1 markets on a yearly basis and update quarterly as appropriate
• Earn marketing thought leadership with Financial Institution clients by providing insight driven, data focused and actionable marketing recommendations and solutions for assigned products and services
• Manage the allocated budget for the geographies and ensure all marketing activity is performed within agreed parameters.
• Assist with the identification and analysis of payment trends, market opportunities, cardholder behavior and evaluate their value and viability within the marketing plan in order to make strategic recommendations on future business direction.
• Continually monitor existing and potential competitor marketing activities to identify new opportunities or highlight potential causes for business concern. Feedback and update all staff as appropriate and recommend strategies and solutions
• Establish strong partnerships with internal teams to assist in the delivery of marketing initiatives within the geography and add value in pursuit of profitable business opportunities.

Qualifications

• Post Graduate degree
• Excellent performance in marketing management and sales (at least 12 years’ experience at Marketing /Product Manager level)
• Proven relationship management and negotiation skills.
• Advertising and media agency management skills.
• Good analytical skills and commercial acumen
• Working across different Geographies
• Retail banking/Cards marketing experience a strong advantage
• Sub-Saharan region experience an advantage