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Britam is a leading diversified financial services group, listed on the Nairobi Securities Exchange. The group has interests across the Eastern and Southern Africa region, with operations in Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique and Malawi. The group offers a wide range of financial products and services in Insurance, Asset management, Ban...
Job description
Key Responsibilities
- Co-ordinate and supervise sales of all line of Business products (through cross selling activities);
- Overall responsible for branch profitability ;
- Manage and supervise the branch operations and staff and ensure that company policies and procedures are adhered to;
- Meet the various revenue targets for all product lines as agreed with the businesses;
- Manage franchise and maintain excellent relations with independent Agents, Financial Advisors, brokers and other channels within their territory;
- Ensure branch can serve clients of all lines of business and provide excellent customer service to existing customers and prospective clients;
- Recruit and develop Financial Advisors, Unit Managers, and train various intermediaries to pursue sales of all line of business products;
- Ensure each branch can serve clients of all Line of Businesses i.e. branch has cross functional operations and customer service capabilities
- Gather marketing intelligence statistics to facilitate development of strategies to give the company a competitive advantage;
- Responsible for ensure proper credit control management in the branch; and
- General management and administration of the branch office.
Key Performance Measures
- STRATEGIC PERSPECTIVE
- Total Revenue (per client)
- # Products (per client)
- Branch Profitability
- Customer Satisfaction Index
- Key Talent Retention
- Persistency levels
- INITIATIVES PERSPECTIVE
- Success of Single Distribution within the region & branch
- OPERATIONAL PERSPECTIVE
- % of employees achieving targets
- % FA training plans executed
- % processes re-engineered to serve the customers
- % audit recommendations implemented
Knowledge, Experience And Qualifications Required
- Bachelor’s Degree in a business related degree. Masters’ degree is an added advantage.
- 2.5-7 years’ experience in a similar position; 2-3 of which should be in a managerial capacity.
- Professional qualification in Insurance (ACII, FLMI or AIIK).
Competencies
Core Competencies
- Communication skills;
- Building Relationships;
- Focuses on the Customers;
- Develops Self;
- Solves Problems;
- Develops Others;
- Manages Quality and Risk;
- Managing Change and Ambiguity; and
- Managing and Executing Strategy.
Technical/ Functional competencies
- Selling skills;
- Sales and marketing management skills;
- Customer, market and competitor understanding;
- Knowledge of insurance regulatory requirements; and
- Knowledge of Britam products.
Bachelor’s Degree in a business related degree. Masters’ degree is an added advantage..5-7 years’ experience in a similar position; 2-3 of which should be in a managerial capacity.Professional qualification in Insurance (ACIIJob description
Key Responsibilities
- Co-ordinate and supervise sales of all line of Business products (through cross selling activities);
- Overall responsible for branch profitability ;
- Manage and supervise the branch operations and staff and ensure that company policies and procedures are adhered to;
- Meet the various revenue targets for all product lines as agreed with the businesses;
- Manage franchise and maintain excellent relations with independent Agents, Financial Advisors, brokers and other channels within their territory;
- Ensure branch can serve clients of all lines of business and provide excellent customer service to existing customers and prospective clients;
- Recruit and develop Financial Advisors, Unit Managers, and train various intermediaries to pursue sales of all line of business products;
- Ensure each branch can serve clients of all Line of Businesses i.e. branch has cross functional operations and customer service capabilities
- Gather marketing intelligence statistics to facilitate development of strategies to give the company a competitive advantage;
- Responsible for ensure proper credit control management in the branch; and
- General management and administration of the branch office.
Key Performance Measures
STRATEGIC PERSPECTIVE
- Total Revenue (per client)
- # Products (per client)
- Branch Profitability
- Customer Satisfaction Index
- Key Talent Retention
- Persistency levels
INITIATIVES PERSPECTIVE
Success of Single Distribution within the region & branch
OPERATIONAL PERSPECTIVE
- % of employees achieving targets
- % FA training plans executed
- % processes re-engineered to serve the customers
- % audit recommendations implemented
- % FAs trained on all product lines
- Revenue per FA
- % Retention of high performing FAs
Working Relationships
Internal Relationships
Responsible for staff working under this position
Required to liaise and work closely with the other staff members in Commercial and other Business Units
External Relationships
Britam customers
Insurance sector players
Knowledge, Experience And Qualifications Required
- Bachelor’s Degree in a business related degree. Masters’ degree is an added advantage.
- 2.5-7 years’ experience in a similar position; 2-3 of which should be in a managerial capacity.
- Professional qualification in Insurance (ACII, FLMI or AIIK).
Competencies
Core Competencies
- Communication skills;
- Building Relationships;
- Focuses on the Customers;
- Develops Self;
- Solves Problems;
- Develops Others;
- Manages Quality and Risk;
- Managing Change and Ambiguity; and
- Managing and Executing Strategy.
Technical/ Functional competencies
Selling skills;
- Sales and marketing management skills;
- Customer, market and competitor understanding;
- Knowledge of insurance regulatory requirements; and
- Knowledge of Britam products.
Thursday, October 19, 2017
Bachelor’s Degree in a business related degree. Masters’ degree is an added advantage..5-7 years’ experience in a similar position; 2-3 of which should be in a managerial capacity.Professional qualification in Insurance (ACII
go to method of application »
Job description
Job purpose
The role holder will be responsible for developing and implementing the business units marketing strategy and marketing plans. The role will report to the Group marketing Manager and the business unit CEO.
Key Responsibilities
- Develop, implement and update Marketing Strategy for the Business Unit in line with the corporate marketing strategy.
- Develop, implement and review annually the Business Unit Marketing plan.
- Lead market research efforts to identify the gaps and viability of current and/ or existing products and services.
- Design and implement tactical marketing campaigns on all platforms at the Business Unit.
- Develop and manage the Business Marketing budget.
- Lead in the creation and production of all marketing collateral such as brochures, profiles, reports, merchandise and advertising in line BU marketing plan.
- Overall responsibility for brand management and corporate identity.
- Monitor and evaluate on effectiveness of marketing campaigns and communications.
- Develop creative, media and PR briefs.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Identify potential and support strategic partner relationships for Business Unit marketing
- Monitor trends and opportunities in existing and potential markets and categories and make recommendations
- Ensure content being uploaded and published on all platforms meets the brand consistency guidelines
- Manage and coordinate all events at the Business Unit level
- Coordinate new product development and manage the product life cycle in the Business Unit
- Act as the Marketing champion at the BU level to oversee signage and branding in all our branches
- Monitor competitor activity on Digital, print, electronic platforms and advise business.
- Oversee signage and branding of all branches.
Key Performance Measures
- Brand visibility and Image
- Successful implementation of BU marketing plans
- Timely updating of the BU marketing plans
- Brand loyalty
- Top of mind brand awareness
- Brand internalization successfully implemented
- Well maintained company image
- Working within budgets
Working relationshipsInternal working relationships
- The Marketing manager will be;
- Accountable to the Group Marketing Manager and Business Unit Leader
- Work with all the departments.
External working relationships
- Britam customers
- Service providers
Knowledge, Experience And Qualifications Required
- Bachelor’s degree in Marketing or a related field.
- 4- 6 years working experience in a marketing related field.
- Experience in marketing or corporate affairs industry will be an added advantage
- Professional qualification–CIM, MSK etc.
Technical and functional competencies
- Excellent customer service skills
- Ability to drive change
- Project Management
- Stakeholder Management skills
- Report writing ability.
Essential Competencies
- Deciding and Initiating Action
- Leading and Supervising
- Relating and Networking
- Persuading and Influencing
- Formulating Strategies and concepts.