Head of Product Development & Marketing at DIB Bank Kenya Limited (DIBBKE)

Job description

To develop and manage the Asset and Deposit products to ensure the achievement of the Retail Banking strategic goals, and also manage the Corporate marketing and communication strategy, brand management, public relations, and advertising to fulfil the Bank’s communications requirements and enhance its brand image.

Lead the creation, development and implementation of the product marketing and sales plans / strategies for retail products for achieving the retail banking strategy in a timely and effective manner

Ensure the continued success of the full range of bank’s consumer Asset and Deposit products and services in terms of achievement of sales targets.

Ensure the achievement of profitability objectives by ensuring product profitability performance is as per plans through identification and implementation of revenue generation and cost reduction opportunities.

Lead the development from conceptualization till launch of new products and services designed to deliver superior value for customers and profitability for the Bank while ensuring strict adherence to Sharia principles and guidelines.

Monitor and manage the customer satisfaction with regard to products and ensure delivery of value added products and services.

Ensure efficient use of the marketing budgets for achieving the goals in a cost efficient manner.

Manage the creation and implementation of strategies to achieve higher levels of cross sell for greater share of wallet of the bank’s customer base.

As Brand Custodian, lead and manage the Marketing Communications and Services team to maintain the ethos and consistency of brand communication with a view to enhance Corporate Identity

Manage bank’s overall brand reputation amongst key stakeholders, including customers, public, industry, corporate, government, shareholders, investors, analysts, media etc.

Build and enhance awareness, equity, perception and competitive advantage for the bank and its products

Prepare guidelines and manage all communication elements for the bank including advertising, marketing materials, website, merchandising, and branding

Foster a “Team Spirit” and infuse a “high motivation level” amongst the entire team by analyzing the training & development needs of staff and nominating them for appropriate training to close skill gaps and increase productivity. 

Required Background:

• Minimum Bachelor’s degree in Marketing.
• 10 -12 years’ experience in marketing and product development practices in a Bank or in well-established financial institution out of that at least 3 years on a Senior Management Capacity.