Marketing Officer at Ital Global

About the Client:

A leading hospital in Mombasa is seeking an aggressive and vibrant Marketing Officer. The hospital has been in existence for 10 years. It is re-known to provide quality pediatric services and lately added a range of services and notably women health matters.

Duties & Responsibilities:

• Contribute in the implementation of marketing strategies
• Organize and attend marketing activities or events to raise brand awareness
• Plan advertising and promotional campaigns for products or services on a variety of media (social, print, etc.)
• Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence
• See all ventures through to completion and evaluate their success using various metrics
• Prepare content for the publication of marketing material and oversee distribution
• Conduct market research to identify opportunities for promotion and growth
• Collaborate with managers in preparing budgets and monitoring expenses
• Develop, implement and deliver sales targets as per sales plan.
• Identify and create product wise customer data base, target list and masters.
• Establish, develop and maintain business relationships with consultant doctors and medical fraternity, insurance companies and corporate clients.
• Build relationship with external partners who include key corporate clients, insurance firms, referring doctors and hospitals within the region.
• Conduct regular need based market research to gather relevant data in order to analyze products, services, competition and trends.
• Gather and document regular feedback from clients, communicate to respective heads of departments and work on a clear action plan.
• Effectively communicate and promote products, services, packages, plans, features, and benefits to existing and prospective clients.
• Organize and manage events like health camps, disease detection camps and CSR activities.
• Contribute to the long-term marketing plan to drive forward agreed company objective.
• Holistic marketing of the facility, the facilities available and the various services offered and popularize, create awareness of the maternity, women health matters, gynecology services etc.
• Compile and distribute financial and statistical information monthly, and writing field visit reports on daily basis.
• Maintain, build and update a mailing database.
• Maintain continuity among work teams by documenting and communicating actions, irregularities and continuing needs.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration or relevant field.
• Minimum 2 years’ experience in sales from a recognized hospital or diagnostic centers.
• Excellent knowledge of MS Office and marketing software (e.g. CRM)
• Proven experience as marketing officer or similar role

Competencies & Skills

• Excellent communication, presentation, negotiation, interpersonal, PR and relationship building skills.
• Solid knowledge of marketing techniques and principles
• Good understanding of market research techniques, statistical and data analysis methods
• Excellent organizational and multi-tasking skills
• Outstanding communication and interpersonal abilities
• Creativity and commercial awareness
• Team player with a customer-oriented approach