Brand Manager at KCB Bank Kenya

KEY RESPONSIBILITIES

• Development and execution of marketing plans for the assigned products and/or business units.
• Working closely with the unit heads, product development teams and sales teams to achieve the business objectives whilst participate in projects driven by the respective business units supported.
• Develop briefs for campaigns and engagements in line with the business and brand objectives
• Working with partner agencies and suppliers to ensure timely execution of promotional projects and campaigns with the aim of achieving the business and brand objectives and implement an internal marketing plan.
• Regular performance tracking of marketing campaigns and activations against set KPIs e.g, sales numbers and value, monthly share of Voice (SOV) and compilation of reports on each activity that is circulated to the respective stakeholders
• Carry out competitor advertising and industry trends and prepare monthly reports with recommendations to the line manager
• Monitor assigned budgets and reconciling the same on a monthly basis with Finance whilst ensuring all projects are delivered within budget, and within policy, to meet the objectives across their Business Units
• Stakeholder management: ensure quality relationship management with all stakeholders i.e; business partners and branding service providers for own area 
• Working with analytics to identify key consumer insights to strengthen the development and execution of brand campaigns while ensuring delivery against the overall bank strategy; Utilize research reports such as Brand Tracker, Usage and Attitude surveys and product specific surveys to inform and develop marketing plans.
• Act as the brand custodian in own area by monitoring the continuous implementation of the Brand Standards across all assets and consumer facing touch-points.

MINIMUM POSITION QUALIFICATION REQUIREMENTS

Academic & Professional

• Bachelor's degree in marketing, Advertising, Public relations, communication, Journalism, Information science Business Management or related field. RQ
• Professional Qualifications    CIM    AA
• Master’s degree    MBA    AA

Experience

• Brand Management    4 Years    RQ
• Portfolio Management    3 Years    RQ
• Managing teams    1 Year    RQ
• Agency Management    3 Years   RQ
• Planning and organizing experience with working proficiency in Project Management skills    3 Years    RQ
• Presentation Skills    3 Years    RQ