Digital Marketing Intern at Micro Enterprises Support Programme Trust (MESPT)

REF. Int./01/ 2022

Role Overview

MESPT is offering an internship opportunity for a young university graduate interested in Digital Marketing. The purpose of this exercise is to provide an opportunity for the graduate to apply the academic skills acquired, in a real work environment; in the development, designing, and implementing digital communication outreach content and promotional campaigns to boost brand engagement and enhance awareness.

Duties and Responsibilities

• Work alongside the Corporate Communication team to create a plan for social media strategies monthly.
• Assist in the growth of the brand by raising awareness through various social media platforms
• Monitor postings to ensure brand message is constant from the terminology used to images posted
• Aid in the daily aspects of promoting the businesses campaigns
• Interact with followers and potential customers by communicating and answering questions through the company’s social pages
• Assist in implementing plans to increase followers on popular social media websites such as Twitter, Facebook, YouTube, and LinkedIn
• Compiling and distributing monthly news stories
• Compile MESPT’s work/ initiatives to a quarterly e-newsletter
• Assist with the design and execution of social media content
• Help create and distribute content such as blogs, infographics, videos and press releases on social media and traditional news outlets
• Track social media engagement to identify high-performing ideas and campaigns for scalability
• Provide regular feedback on insights gained from digital/social media engagement.
• Support corporate communications and technical team to livestream events online
• Support in placing online/ digital adverts when need arises.

Qualifications

• Must have successfully completed their undergraduate degree in public relations, journalism, marketing, or related field, completed within the last two years.
• Knowledge and exposure in digital marketing.
• Knowledge of video and picture editing.
• Familiar with multi-social posting through programs such as Hootsuite and HubSpot.
• Comfortable with working with Microsoft Office and Adobe Suites.
• General knowledge of Search Engine Optimization and internet ranking for web content.
• Demonstrable skills in analytical thinking, communication, and research;
• Excellent knowledge of English with fluency in speaking, reading, and writing.
• Ability work alongside a diverse group of employees and simultaneously work toward many company initiatives at once.

To diligently perform your duties, these responsibilities will require a flexible approach including working outside the usual working hours. The suitable candidate should be prepared to perform other additional duties if called upon to do so.

Terms of Appointment:

Duration of the internship is three months. The successful intern is required to work full-time during office hours.