Marketing Account Manager at Pavago

Responsibilities

Client Relationship Management

• Serve as the main point of contact for client accounts.
• Manage communication across multiple channels including email, Slack, WhatsApp, and video calls.
• Lead regular client meetings to discuss progress, gather feedback, and align on priorities.
• Maintain strong relationships with clients and ensure they feel informed and supported.

Marketing Campaign Execution

• Build and manage email marketing campaigns using Mailchimp.
• Write and edit email copy, manage audience lists, and schedule campaigns.
• Monitor campaign performance and report results to clients.

Website & Content Management

• Make updates and manage content on WordPress or other CMS platforms.
• Ensure websites remain updated, accurate, and aligned with marketing initiatives.

SEO Support

• Conduct basic SEO research and audits using tools such as Ahrefs or Semrush.
• Support keyword research and track performance improvements.

Reporting & Performance Tracking

• Analyze campaign performance using Google Analytics (GA4).
• Translate marketing data into clear reports and insights for clients.

Workflow & Project Coordination

• Work closely with leadership to understand client expectations and priorities.
• Convert client feedback into clear action steps and track progress.
• Ensure all accounts remain organized and tasks are completed on time.

AI & Productivity Tools

• Use AI tools such as ChatGPT or Claude to support research, content creation, and workflow efficiency.

Required Experience & Skills

• 3+ years of experience in marketing account management or client-facing marketing roles.
• Experience working in a marketing agency or client-service environment.
• Strong written and verbal English communication skills.
• Experience managing marketing tools such as Mailchimp, WordPress, Ahrefs or Semrush, and Google Analytics (GA4).
• Strong attention to detail, organization, and ability to manage multiple projects.
• Experience working with executive-level or high-profile clients is preferred.
• Comfortable using collaboration tools such as Google Workspace, Slack, and messaging platforms.

Nice to Have

• Experience with marketing platforms such as HubSpot or Klaviyo.
• Basic design skills using tools such as Canva or Adobe Express.
• Familiarity with paid advertising platforms such as Google Ads or Meta Ads.

What Makes You a Great Fit

• Strong relationship-building and communication skills.
• Highly organized with strong attention to detail.
• Comfortable working independently in a remote environment.
• Proactive and solution-oriented when solving problems.
• Able to manage multiple clients and projects simultaneously.

What a Typical Day Looks Like

In this role, your day may include:

• Communicating with clients and responding to requests.
• Hosting or preparing for client meetings.
• Managing email marketing campaigns.
• Updating website content on WordPress.
• Reviewing SEO performance and conducting research.
• Preparing campaign reports using analytics data.
• Coordinating tasks and ensuring client deliverables are completed on time.

Key Metrics for Success (KPIs)

• Client satisfaction and relationship quality.
• Timely completion of marketing tasks and campaigns.
• Email campaign performance and engagement rates.
• Accuracy and organization of account management processes.
• Quality of reporting and insights provided to clients.