Senior Business Development officer at Mwananchi Credit Ltd

Role Overview

The Senior Business Development Manager – Shimin is responsible for driving business growth through client acquisition, product development, market expansion, and strategic partnerships. The role focuses on identifying and converting leads, building long-term client relationships, and achieving revenue targets for the Shimmin product line. The position requires a balance of strategic leadership, strong sales execution, and regulatory compliance within the insurance and financial services environment.

Key Responsibilities

Business Growth and Client Acquisition

• Develop and execute business development strategies to achieve revenue and client acquisition targets.
• Identify potential clients through multiple channels and convert leads into active customers.
• Expand the client portfolio through prospecting, referrals, and partnership networks.
• Meet monthly and quarterly revenue goals as per organizational targets.

 Client Relationship Management

• Build and maintain long-term relationships with clients to enhance satisfaction and retention.
• Identify opportunities for cross-selling and upselling across product lines.
• Resolve client concerns promptly and ensure an exceptional client experience.
• Strengthen customer loyalty through proactive engagement and personalized service.

Market Research and Product Development

• Conduct market and competitor analysis to identify emerging opportunities and industry trends.
• Collaborate with management to design and develop innovative insurance products tailored to customer needs.
• Ensure product features, pricing, and positioning remain competitive and compliant.
• Support product launches and promotional campaigns to enhance market presence.

Team Leadership and Development

• Lead, mentor, and motivate the business development team to achieve performance goals.
• Conduct regular training sessions to enhance sales techniques and product knowledge.
• Set clear targets, monitor progress, and provide performance feedback.
• Promote a high-performance culture focused on teamwork, accountability, and results.

Partnerships and Stakeholder Engagement

• Build and manage relationships with strategic partners, brokers, and corporate clients.
• Represent the company at industry forums, trade fairs, and networking events.
• Drive business collaboration and identify opportunities for strategic alliances.

Compliance and Reporting

• Ensure full compliance with IRA (Insurance Regulatory Authority) regulations and company policies.
• Monitor licensing requirements and renewals for the team and the business line.
• Prepare and submit regular performance, sales, and compliance reports to management.
• Maintain accurate records of all business transactions and client interactions.

Qualifications and Experience

Education:

• Bachelor’s degree in Business Administration, Marketing, Finance, or a related field.
• Professional certification in Insurance (AIIK, ACII, or equivalent) is required.
• Master’s degree or training in Strategic Management or Leadership is an added advantage.

Experience:

• Minimum of 7–10 years of progressive experience in business development, sales, or insurance management.
• Proven experience leading teams and managing large client portfolios in the financial or insurance sector.
• Strong track record in revenue generation, market growth, and stakeholder management.

Skills and Competencies

• Excellent leadership, negotiation, and client relationship management skills.
• Strong analytical, planning, and business acumen.
• Deep understanding of insurance products, underwriting, and regulatory frameworks.
• Exceptional communication and presentation abilities.
• Ability to develop and implement sales and marketing strategies.
• High level of integrity, accountability, and results orientation.