Territory Sales Representative at Kenya Wine Agencies Limited (KWAL)

Job Purpose

The job holder will be responsible for achieving territory sales volume and value targets, driving market share, activation of targeted accounts, trade and channel development as well as managing and servicing existing outlets while prospecting and developing new accounts with a focus on building long term customer relationships and increasing sales revenue. 

Responsibilities and Accountabilities

• Achieve set secondary sales targets (volume and value) by strictly adhering to set journey plans to deliver maximum distribution of our products at the retail end. (Off Con and On Con).
• Ensure quality execution of the sales drivers (4 As) Availability, affordability, Accessibility and Activation by following the 6 steps of a planned call.
• Ensure Numeric distribution is achieved in assigned territory through achieving set customer call rate coverage targets, number of new outlets as well as expansion of portfolio availability.
• Ensure Upselling (value brands) and cross selling of portfolio as well as building standard stock cover
• Achieving merchandising objectives as per set segment standards both in the cold and ambient space
• Identify, negotiate, plan and execute activation opportunities such as promotions and tastings with customer in line with the territory sales plan.
• Pro-actively manage the cash and credit resources of the customer to drive growth of KWAL brands in terms of volume and value.
• Monitor and manage company assets such as fridges, vehicles within the KWAL policies and procedures to ensure optimal use.
• Receive, follow up and resolve all customer queries and complaints in collaboration with the customer service team in an efficient manner.
• Prepare and submit accurate and timely reports to the territory manager to facilitate proper planning.