Job Opportunities at Stratostaff

PROFILE INTRODUCTION    

• Our client in the sports betting industry seeks to bring on board a Product Manager to join their Commercial team. The incumbent is expected to take full ownership of the Company’s assigned products portfolio and be the voice of the customer and the driving force behind product innovation and growth of revenues leading to products profitability.

Key Responsibilities
Take ownership of the end-to-end product development life cycle, from strategy  through to product design and execution by:

• Understanding customer needs and behavior and business drivers, 
• Developing product strategies and business cases that contribute to the production of an overall product delivery roadmap that aims to deliver on the key business strategy and goals
• Producing specifications for individual projects that are key to the product and liaising with the technology product development team to clarify development requirements.
• Liaising with the internal testing teams to ensure products and features are working as expected, including user-acceptance testing for new developments.

Come up with practical plans and strategies to achieve sustained product uptake in the market and promote revenue growth for the assigned product verticals by:

• Develop pricing strategies that maximize profits and market share whilst ensuring consider customer satisfaction.
• Working with the marketing team to develop marketing plans for specific products.
• Working with the social media management team to build and maintain a calendar for product campaigns and developing supporting business cases for desired campaigns i.e., day-to-day and periodic product campaigns.  
• Developing, implementing, and monitoring campaign budgets for assigned product and ensuring optimization during the life of each campaign, with post-activity analysis and reporting.
• Working closely with relevant teams to ensure that customers are availed of attractive betting offers.

Work with the Customer Service and Technology Teams to ensure a delightful user experience for the customers by:

• Regular review of the products’ user journeys to identify areas for enhancements.
• Acting on the customers’ product-related concerns and following up with relevant teams for quick and effective resolutions.

Daily monitoring of products performance and proactively identifying opportunities that result in growth in market share as well as:

• Monitoring market trends, researching consumer markets and competitors’ activities to identify opportunities.
• Regular interaction with relevant internal teams that interact with betting products including marketing, content, data management, CRM, and trading as new features and ideas impacting on those areas.

Research, define, recommend, and implement approved innovation of new technologies across the mobile customer experience.

• Initiating and negotiating relevant third-party agreements for complementary services where need be whilst safeguarding the company interests and ensuring maximum value.
• Gathering and analyzing feedback from customers and stakeholders to continuously improve the product.
• Testing and validating the product to ensure that it meets user requirements and solves their pain points.
• Conducting market analysis and staying up to date with industry trends to identify opportunities and potential threats.
• Any other duties as assigned by the Line Manager.

MINIMUM REQUIREMENTS:

• Undergraduate degree in a business-related field.
• Certification in Project Management is a key requirement.
• At least 5 year’s experience in managing a digital product/service, preferably in a matrixed organisation.
• Knowledge of market segmentation, branding, and product positioning is vital.
• Understanding sports betting customers, and their needs, wants, and expectations are desirable.
• Proven ability in delivering business results by developing, prioritising, and delivering on a roadmap that addresses customer needs and pain points via innovative products.
• Must have experience defining business requirements in the context of software and application development both from a technical and customer-facing viewpoint.
• Strong analytical skills and an impeccable eye for detail required.
• Hands-on experience in interpreting customer business needs and translating them into application and operational requirements.
• Must be able to analyse market trends, customer needs, and business objectives to make informed decisions.
• Ability to relate and work with technical and non-technical teams.
• Excellent verbal and written communication skills.
• Can-do attitude, enthusiasm, energy, and inner motivation to take action to achieve goals beyond what is required.
• A strong passion for sports particularly football.

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PROFILE INTRODUCTION      

• Our client in the sports betting industry seeks to bring on board a Marketing Manager to join their Commercial team. The incumbent will play a crucial role in the development and execution of marketing strategies to attract and retain customers while driving revenue growth. The key responsibility will involve overseeing various marketing initiatives and campaigns tailored to the target audience with the aim of promoting the company's betting products and services.  He/she will also provide thought leadership to the teams and inspire confidence as well as generate excitement, enthusiasm, and commitment towards the achievement of the Company’s overall strategy.

 Key responsibilities:

• Create an all-encompassing marketing strategy aligned with the company's overall objectives and lead in strategy implementation in compliance with relevant laws and regulations.
• Maintaining and enhance the company's brand image in the market through consistent messaging, visual identity, and tone across all marketing channels.
• Oversee advertising campaigns across different media, including television, radio, print, digital, and social media. Plan and lead the execution of promotional activities to engage both new and existing customers.
• Lead the planning and execution of all marketing initiatives; oversee the creative development of promotional materials, digital content, advertisements, promotional collateral, and other marketing-related communication and media actions on all channels, including online and on social media.
• Explore partnership opportunities with sports teams, events, and other relevant organizations to enhance the brand's visibility and credibility.
•  Oversee the undertaking of market research regularly to gain insights into customer preferences, behavior, and satisfaction levels; Collaborate with other departments to gather customer insights that can be used to improve products and services.
• Develop and lead the implementation of marketing and collaborate with the necessary teams to fully track and manage the expenses for cost-effectiveness and a positive return on investment (ROI).
• Build and manage strategic relationships by partnering with Creative, Marketing, and Activations Agencies and manage supplier contracts and terms to ensure maximum value for the organization is realized.
• Streamline work processes within the department to improve performance and lead the development and implementation of all department-related policies and procedures.
• Demonstrate credible leadership to the team by overseeing their work performance and professional development; Foster a culture of high performance and discipline within the team.
• Perform regular customer surveys and proactively obtain market trends and insights; assess associated business risks and make recommendations to the management on propositions that promote the growth of the brand and enhance the company’s competitive standing.

SKILLS & COMPETENCIES:

• Strategic Thinking
• Commercial Acumen
• Customer Focus
• Leadership & Team Management
• Innovation & Creativity
• Stakeholder & Relationship Management

MINIMUM REQUIREMENTS:

• Bachelor’s degree in marketing or a related field.
• Chartered Institute of Marketing (CIM) Certification is mandatory.
• 12+ year’s relevant experience in marketing or account management, 7 of which must be in a senior leadership role.
• Experience working in a matrixed organization is highly desirable.
• Demonstrable strong “customer comes first” focus and delivering on commitments.
• Show ability to create consistent brand messaging and ensure brand compliance across all marketing activities with demonstrated experience in building and maintaining a strong brand image.
• Great understanding of customer segmentation and targeting to drive personalized marketing initiatives.
• Ability to lead and inspire a team of marketing professionals, setting clear goals and providing guidance and support.
• Knowledge of responsible gambling practices and compliance with relevant laws and regulations in the betting industry.
• Experience in developing and managing marketing budgets and optimizing expenses for maximum ROI.
• Excellent communication skills, both written and verbal, to effectively convey marketing messages to the target audience and stakeholders.
• Willingness to stay updated with the latest marketing trends and technologies in the betting industry.
• Ability to adapt marketing strategies to changing market conditions and business requirements.