Vacancies at Pharmaplus Pharmacies

Role Summary:

• Owns paid acquisition and traffic growth.

Core Responsibilities:

• Run paid campaigns (Meta, Google, Tik Tok)
• Optimize funnels for acquisition
• Manage ad creatives with content team
• Allocate and optimize budgets

KPIs:

• Cost per Acquisition (CPA)
• ROAS
• Traffic volume
• New customers acquired Click-through rate (CTR)

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Role Summary:

• Owns website performance, conversion, and monetization.

Core Responsibilities:

• Optimize conversion rate (CRO) Manage product listings, pricing, promotions improve user journey (UX/UI)
• Collaborate with operations on stock and fulfillment
• Run A/B testing

KPIs:

• Conversion Rate
• Average Order Value (AOV)
• Cart Abandonment Rate (Email Marketing)
• Revenue per visitor Checkout completion rate

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Role Summary:

• Owns total online revenue, growth strategy, and team performance.

Core Responsibilities:

• Own total ecommerce revenue
• Define growth strategy across acquisition, conversion, retention
• Align marketing, operations, and tech
• Manage budgets (ads, tools, campaigns)
• Build and scale team capabilities·

KPIs:

• Total online revenue growth
• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (LTV)
• Return on Ad Spend (ROAS) Conversion rate
   

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Role Summary:

• Owns customer retention and lifecycle marketing.

Core Responsibilities:

• Manage email, SMS, WhatsApp
• Develop CRM strategies campaigns
• Build loyalty programs
• Segment customer base
• Optimize lifecycle marketing

KPIs:

• Repeat purchase rate
• Customer Lifetime Value (LTV)
• Retention rates
• Revenue from CRM channels Churn rate
   

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Role Summary:

• Owns organic traffic and search visibility.

Core Responsibilities:

• Keyword research and SEO strategy
• Optimize website and content
• Drive local SEO
• Collaborate with content team

KPIs:

• Organic traffic growth Keyword rankings Organic conversion rate
• Cost per organic acquisition
• Content performance

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Role Summary:

• Owns brand storytelling and content-driven demand.

Core Responsibilities:

• Develop content strategy
• Manage organic social media
• Drive engagement and awareness Support paid campaigns with creatives Manage influencer collaborations

KPIs:

• Engagement rate
• Reach and impressions
• Content-driven traffic
• Influencer ROI
• Follower growth